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Case Study: Sailing Toward Results on Land & Sea!

How fishbat helped ConnectBBC earn a 231% increase in organic monthly users

The Results

ConnectBBC has increased its active website users by 267% and has seen its daily traffic double over the past year. Through working with fishbat, returning visitors to their site have increased by 343%, and their customers have grown considerably year after year.

231%

increase in organic monthly users

62

first-page keyword rankings

ConnectBBC logo

ConnectBBC offers safe and reliable transportation services for a range of needs. When they wanted to expand their reach to new markets, they sought the digital marketing expertise of fishbat. By enhancing its brand strategy, ConnectBBC garnered:

231% increase in organic monthly visitors

62 first-page
keyword rankings
343% increase in
returning visitors

Campaign Overview 

We knew we wanted to develop a new strategy for ConnectBBC’s interactions with its consumers and methods for finding new markets.

Take a look at the strategic process that helped us do it!

marketing strategy

Our Objective

With the growing market share of TAAS-based companies in the transportation sector, our goal was to enhance awareness through targeted location-based keywords and campaigns. In doing so, we could position Connect BBC as a regional leader for corporate and personal transportation in the Washington, DC, metro area and increase its market share.

campaign strategy

Our Strategy

The strategy focused on awareness through hyper-localized campaigns focused on events and travel within a specific geographical area. Advanced SEO initiatives, email campaigns and digital ads targeting the intended clientele and location were deployed regularly to capture potential new leads in the business and personal travel segments.

ConnectBBC logo

About ConnectBBC

Connect Better Business Co. is a nationwide ground transportation company offering on-demand, shared-ride, shuttle, and group travel solutions.