Remember the 90’s? It was a glorious time when people could get any website on the top of Google with a bit of gumption and a whole lot of trickery. Google has been making updates ever since in order to combat this. Things got real with the Panda Update last year, when long-standing SEO strategies started to fail. Now, with the Penguin Update, many companies that enjoyed top rankings for years are suddenly seeing themselves plummet.
Remember the 90’s? It was a glorious time when people could get any website on the top of Google with a bit of gumption and a whole lot of trickery. Google has been making updates ever since in order to combat this. Things got real with the Panda Update last year, when long-standing SEO strategies started to fail. Now, with the Penguin Update, many companies that enjoyed top rankings for years are suddenly seeing themselves plummet.
I’ve been talking about the marriage of SEO and social media for a while now… and my colleagues are getting in the game… but, it would appear that this coming true in a way I never really imagined: social media is coming to dominate SEO because Google is giving more weight to search engine indicators, but because the all of the other tactics are dropping like flies.
And, trust me, everybody has noticed. From articles discussing social media’s growing role in SEO to UC San Diego adding a social media component to their SEO classes. Everywhere people are starting to figure out that you can’t ignore this union anymore.
So, what should you know as a social media or SEO specialist? You need to know that you can no longer think of these as two separate animals. If you’re in SEO, you need to be a master of social media to be effective. If you’re in social media and you’re not doing SEO, you’re doing half your job.
Consult online marketing agency fishbat for more details regarding SEO.
