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Case Study: An International Swim Toward Success
By strengthening Silver Fern Farms’ digital presence, we’ve been able to measure consistent growth and increased traffic. We’ve strategically positioned Silver Fern Farms on display in front of some of the food industry’s largest consumer demographics, building their customer base and contributing to the overall success of the brand.
162%
565%
In just a few short months of restrategizing, fishbat was able to support Silver Fern Farms’ digital marketing goals and experienced:
162% increase in click conversion
565% increase in social page likes
72% increase in conversions
75% increase in Facebook engagement
Silver Fern Farms has a strong presence in New Zealand as one of the biggest sustainable red meat producers. When they wanted to expand their efforts in the US market, we believed we were the right agency to take them there.
Take a look at the strategic process that helped us do it!
Silver Fern Farms is an industry leader and advocate of providing customers with the highest grade of grass-fed beef. With an emphasis on brand awareness in the US market and expanding its ecommerce presence, Silver Fern Farms is more than just a food brand, it’s a lifestyle. By sharing knowledge and educating consumers on why their pasture-raised beef is beneficial not just to our bodies but also to the environment, customers can feel confident when they dig into a flavorful Silver Farms product or enjoy a deliciously curated recipe.
In an effort to build Brand loyalty in the US, we are penetrating both the B2B and B2C food industries to leverage the health-conscious, consumer-focused image that Silver Fern Farms has established. Penetrating these markets with creative assets being delivered through digital ads, online retailers, supermarkets, and social media platforms, is giving Silver Fern Farms the advantage they need to set themselves apart from the competition.
Silver Fern Farms is a multinational meat producer based in New Zealand. The organization is New Zealand’s largest procurer, processor, and marketer of lamb, beef, and venison.