FOR A FREE CONSULTATION CALL US AT 855-347-4228
FOR A FREE CONSULTATION CALL US AT 855-347-4228
Case Study: Spreading the Love of Success
We helped create a movement promoting macadamia nuts by educating consumers about their nutritional benefits, offering recipes, and implementing a multi-level marketing partnership program to expand brand advocacy and reach.
2986%
37.1 million
When the World Macadamia Organisation came to fishbat, they had one simple goal in mind: increase the love of macadamia nuts. In just 10 months of launching a new consumer advocacy site, WMO saw the following results:
2986% increase in macadamia nut mentions on the web
37.1 million
impressions
1.76 million Pinterest audience
Over 65,000 new website visitors
88,000 interactions with macadamia nut content per month
To grow the love of macadamia nuts in new markets, we knew we needed to create content that not only catered to our audience’s unique lifestyles but also educated the public on the undeniable health benefits they provide.
Take a look at our approach.
WMO is a nonprofit organization that works with macadamia nut growers, processors, and brands to increase awareness of the wonderful taste, texture, and health benefits of macadamia nuts. With a recent increase in global macadamia nut farming, WMO wanted to increase demand for macadamia nuts to match the upcoming supply.
To grow the love and consumption of macadamia nuts in the United States, the World Macadamia Organisation partnered with fishbat to cultivate a community of avid consumers through a movement that educates consumers on nutritional education, provides recipes, and speaks through targeted health-forward messaging. Additionally, fishbat built out a multilevel marketing partnership program that encouraged macadamia nut brand owners, retailers and wholesalers to become movement advocates and leverage our content for their own promotions – spreading the love even further.
WMO is passionate about the world’s most untapped and undiscovered wholefood, the macadamia. As the global industry champion, the WMO represents the macadamia-growing countries of the world and aims to develop a greater understanding and appreciation of macadamias while stimulating growth, creating demand, and providing the long-term foundations for a strong, sustainable market.