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Press Release Week Part Two: Social Media, or, Market Segmentation for Fun and Profit

Dec 28, 2011, 10:16 AM

​Now that we’re underway with press release week, I figured we could talk about what everybody is talking about already: social media. Well, we’re talking about it (but we are a social media agency) Like it or not, the social media revolution has touched…

Press Release Week Part One: Search Engine Optimization, or, Web Marketing FTW!

Dec 26, 2011, 11:02 AM

​Here at fishbat we're kicking off our first theme week with one of favorite internet marketing topics: press releases! Everybody writes press releases, but how many people actually read them? Chances are if you’re using your press releases just to get…

Advertising on Facebook: How a Social Media Agency Can Take Advantage of A Growing Market

Dec 20, 2011, 11:02 AM

​Advertising online has been happening for a while now. Usually, online marketing firms use Google Ads and other search engine ads to set up advertisements for their clients and their products. But there's a whole world of promotion that they aren't using…

Social Media Marketing Strategies: The Power Behind Facebook PR

Dec 20, 2011, 11:02 AM

​Marketing strategy is a hydra of different ideas branched from the uniqueness of a company's image. In order to improve a company's social media marketing campaign strategy, a marketer should understand the opportunities that the various social media…

Yeah, I Heard of Them: How a Social Media Agency Could Bring Your Business Prime Search Engine Optimization

Dec 15, 2011, 11:01 AM

​“Everybody needs somebody”. This old adage is no different in the marketing world. Since the establishment of the internet and its increasing popularity over the course of the last twenty years, search engine optimization has become the Ark of the…

Dangerous Tweets

Dec 14, 2011, 10:59 AM

​Does anyone else feel as though every week another public figure has done something to tarnish their PR strategies as a result of their twitter posts? There is a very lengthy (and still growing) list of popular personalities that have caught flack for…

Twitter As A Public Relations Tool

Dec 6, 2011, 10:57 AM

​The Public Relations industry has seen fresh changes that will affect the way things are done. Use of Facebook and Twitter as PR tools has become immensely common among companies. Not only is the service free, but it also provides an outlet to reach…

Why Flash Ain’t Where It’s At

Dec 6, 2011, 10:56 AM

​So, you’re making a website. You want it to get people’s attention. You want it to scream PROFESSIONAL. What’s the best way to do it? Why not a sparkly, flashy page made with, well, Flash, one of Adobe’s countless graphical programs? Certainly makes…