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Pizza and Instagram: A Love Story

Apr 27, 2016, 9:33 AM

I, along with millions of other people in this world, am obsessed with pizza. Having worked in a pizzeria for the past 4 years and having the luxury of living in New York my whole life, it's safe to say I've been blessed by the pizza Gods. Along with…

From Spandex to Social: Are Pro Wrestlers Their Own Marketers?

Apr 25, 2016, 8:55 PM

By and large, professional wrestlers are viewed as “independent contractors.” What this means is that they are responsible for covering their own food, travel, and a number of other amenities associated with life on the road. With the advent of social…

Sports, Emotions, and Marketing: How Can You Not Love Baseball?

Apr 22, 2016, 9:48 AM

Baseball is arguably the greatest sport in America. There are other great sports like hockey and football, but many are willing to debate that no sport can be as emotional as baseball.

3 Tips For Monitoring Your Company’s Online Reputation

Apr 21, 2016, 11:51 AM

​While getting people talking about your business can be an excellent method of brand exposure, negative feedback can be detrimental to your reputation and even reduce your rankings on social media, review sites, and search engine results pages (SERPs).…

Online Reputation Management: When Minding Your Business Can Cost Your Business

Apr 20, 2016, 6:43 AM

I am not certain who first said “What other people think of you is none of your business,” but it is a piece of wisdom I wholeheartedly subscribe to in my personal life. I strive to ignore gossip about me, am not willing participant in mudslinging, and…

3 Ways How Social Media Can Help Promote Exposure For Veterinary Products

Apr 20, 2016, 1:51 AM

​Social media is the home base for people who love their pets. Cute animal videos, spirit animal quizzes, and listicles revolving around pet care are shared all over Facebook, Twitter, and even Pinterest. These platforms are the prime venues to promote…

Content Marketing: A New Way to Sell Without Actually Selling

Apr 18, 2016, 8:04 AM

Content marketing has quickly become a new buzz word in the marketing industry. Content marketing is a method of distributing relevant content in an effort to attract and engage your target audience. A strategic, well-planned content marketing strategy…

The Latest In Technology: Are Virtual Reality Selfies The Next Big Thing?

Apr 14, 2016, 1:41 PM

​Although the programming for virtual reality systems has been around since the 1970s, only in recent years has the excitement and popularity of the technology picked up speed. It has become so prominent that only two years ago, Facebook bought out one of…

Trigger Fingers Turn to Twitter Fingers: Hip-Hop Beef, the Twitterverse, and Free Promotion

Apr 13, 2016, 9:02 PM

Since its inception, hip-hop music has been a breeding ground for both necessary and unnecessary confrontation. From girls and clothes to rhymes and upbringing, the topics of the countless rap beefs over the years run the gamut.

Never Let Go: Why Leonardo DiCaprio Is The Perfect Specimen [Of A Marketing Success]

Apr 11, 2016, 3:00 PM

Winning an Oscar is about more than professional achievements. It’s the biggest opportunity for self-promotion in the entirety of an actor’s career. For Leonardo DiCaprio, this moment was the ultimate testament to his character.