BLOG Marketing: Understanding the Value of a Professional BLOG Writing Service

May 11, 2018 -- Posted by : admin

A blog writer at work

Have you figured out that blogging is a full-time job in and of itself? Or, maybe you knew this from the get-go and now you’re looking for BLOG writing services? Either way, putting someone in charge of your blog is a smart idea. You’ll save time and get better results.

Why? Because BLOG writing companies—companies that employ bloggers and marketing professionals—know exactly what to write about and how to promote your content to boost business. It’s what they do.

So, without further ado, let’s breakdown why using the BLOG content writing services of a

blogging marketing agency is so valuable.

Top 3 Reasons Why BLOG Writing Services are Incredibly Valuable

1. You Save Time

Unless you can spend about a day and a half each week (at a minimum) creating awesome blog posts, you probably don’t have enough time to blog for your business and you’ll want to get help. Read on to learn why.

Quality begets results. Period.

You’ll need to invest a substantial amount of time and brain power to produce quality blog content.

How much time is that? Let’s see—

Length of time to write the average blog post

According to a major blogger report which surveys over 1,000 bloggers annually, it takes between 3 and 4 hours to write a good blog post. Image Source

Breaking this information down even further, we can see that this 3-hour average is also about the amount of time 50% of bloggers spend writing a post—with slightly more than half that percentage spending between 2 and 3 hours on a post. Image Source

Increase in the length of time to write the average blog post

Of course, you may wonder whether bloggers really need to devote that much time to a single post and the answer is yes.

Research tells us that nearly half of all bloggers spending over 6 hours on blog posts get strong results.1

The lesson to be learned?

Quality begets results.

And, if you think about—I mean really think about it—there’s a reason (or maybe a two reasons) why spending that much time pays off:

1. BLOG writing is a craft and great writing takes time.

Did you know that it took Charles Dickens six weeks to write the short story A Christmas Carol?2

If it takes a gifted writer almost two months to write a story we can read in one night before Christmas, then it makes sense why the average blogger needs 3 hours to write a good post. It also makes sense that a business person (who’s not a professional blogger) needs even more time.

2. Succeeding in today’s digital age means knowing and applying the idea that less is more.

Ever notice how there’s hundreds of blog posts and articles online on just about anything you search for on Google?

As a business owner or marketing manager, you’ll need to tackle this problem head-on.

Your audiences don’t want to read another post on a tired topic. So, you’ll need to make sure you’re offering a fresh or unique spin.

For example, “10 Ways to Lose Weight” is much more engaging when written with a spin: “Ten Ways to Lose Weight or Run a Marathon Like Oprah Winfrey.”

The bottom line?

It’s better to spend the time to write fewer truly amazing posts and a blogging agency can help.

Lots of meh content just doesn’t hack it when the internet is already littered with thousands of “meh” blog posts.

2. Improve Your Odds of Success

Professional blog writer at work

Writing blog posts is only half the battle. If you don’t have a promotion strategy in place, you’re planning to fail. A blogging agency will help you avoid failure by offering a full-service solution—they’ll write, publish, and promote your content.

Where should you publish your posts (aside from your blog)?

How often should you publish posts on your blog?

How will you drive traffic to your posts?

These are only a few of the questions most people ask.

Because writing quality blog posts is a lot of work, it’s important to make sure all that work gets put to good use.

You should seriously consider hiring a blogging agency if you—(a) don’t have someone to promote your blog posts in-house, (b) won’t consistently promote your posts, or (c) don’t know how to promote content.

Why?

Because blogging is a two-part marketing platform and the work doesn’t stop after the blog post is written.

Writing blog posts is only half the battle. After writing, you still need to conquer promotion, because while you might have the best blog posts anyone will ever read, if nobody knows about them, your posts aren’t going to generate business or build up a brand.

A BLOG marketing agency offers a full-service solution—they’ll write your posts and promote them. So, you don’t need to worry about how often to advertise your blog on social media, where to promote your content, how to get in-bound traffic to your blog, or how to get more out of your content in general.

Nor will you spend time scheduling content for publishing, managing blog settings, or resizing images while uploading posts—tasks that could take hours to complete depending on how savvy you are with your website’s backend and your blogging platform.

3. Gain Creativity and Expertise

Bloggers holding hands

Great blogging requires a mix of creativity and skill. Bloggers are both artists and practitioners—they have the imagination to create out-of-this-world posts and the ability to synthesize lots of information, outline, plan, and edit.

Grammar got you feeling down?

Don’t feel like you’re a “creative” person?

Kick those feelings to the curb. A blogger agency will supply grammatical expertise and creativity.

You’ll get a creative team capable of turning hum-drum ideas into one-of-a-kind posts, a writing team capable of conducting thorough research, synthesizing information, organizing and writing, and an editor that ensures your blog is error-free and professional looking.

It can be expensive to hire a creative yet technically skilled writer and an editor. A BLOG writing service will provide you with all the talent and expertise you need—and usually for a cheaper rate.

Going with a blogging agency also means you no longer need to worry about common concerns like post length and whether it’s ok to update or recycle older posts.

A Great Blog Starts with a Reliable Blogging Agency

Image that reads: 2019

Every great story has a hero or heroine. Every great blog has a terrific writer and one heck of a promotional team. Find your heroes and heroines at your local blogging agency.

Sources:

  1. https://www.orbitmedia.com/blog/blogging-statistics/#Blog2017Q1
  2. https://www.charlesdickensinfo.com/christmas-carol/trivia/

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