Having a search engine optimization (SEO) strategy is important to having a successful online presence. SEO involves a great deal of tactics, and it’s a tactic that needs to be monitored on a regular basis.
Having a search engine optimization (SEO) strategy is important to having a successful online presence. SEO involves a great deal of tactics, and it’s a tactic that needs to be monitored on a regular basis.
SEO cannot be implemented and generate results overnight, so it’s important that you use tools to help you create the best possible strategy, monitor your tactics and ensure that you’re staying on track. There are plenty of tools out there that will help you with your SEO tactics, but the following are five free tools that you should use.
Ranking Checker
You can implement all the SEO tactics in the world, but if you’re not checking the ranking of your site on a regular basis, you won’t know if you’re tactics are successful. Ranking Checker is a free tool that allows you to see exactly how your site is ranking on Google, Bing and Yahoo Search.
SEO Analyzer
There are different aspects that can determine the success of your SEO campaigns, and SEO Analyzer is a tool that will allow you to gain insight into every SEO factor affecting your campaign. With this free tool, you’ll be able to check the current ranking of your site to determine if you’re improving. You can also receive an analysis of your links and keywords to see how they’re performing and learn if you need to make any changes.
Backlink Checker
Want to learn where links to your website are coming from? Use the Backlink Checker tool. This tool is extremely easy to use and will allow you to see where traffic from your site is coming from. Simply enter in the URL of the website you want to review and Backlink Checker will provide you with information on the sites that are leading traffic to your website.
Google Analytics
Google Analytics provides you with insight into your website traffic. You can learn how much traffic your site receives, where your web visitors are coming from and what they’re doing on your site. This can help you learn what keywords to implement or where to market your efforts.
Keyword Selector Tool
Keywords are extremely important, and in order to have a successful SEO campaign, you need to make sure that you’re choosing the best and most relevant keywords for your business. Instead of trying to think of this list on your own, use the Keyword Selector Tool to help you. Simply enter in a keyword you wish to use, and the Keyword Selector Tool will show you other keywords that match the importance and niche of the initial keyword.
Don’t think that you have to shell out a large sum of money just to have a successful SEO campaign. There are tools out there to help you choose the best keywords, learn where you rank, show you where traffic is coming from and even help you get a general overview of the success of your campaign.
These five tools will help you create a great campaign while keeping your budget intact. If you’re implementing SEO, you need to use these free tools.
Jacob Smith is an experienced online marketing professional working for SEOMap with the goal of helping other SEO professionals optimize their keyword selection. At SEOMap their goal is to provide transparency and access to industry secrets associated with SEO.
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