Content Marketing
The Do’s and Don’ts of Video Marketing During the Holidays
Did you know that close to ninety percent of businesses use video as a marketing tool? Were you also aware that YouTube, the largest video streaming platform online, has two billion active monthly users? These are just a few statistics that help paint a picture of the importance of video marketing. Simply put, it’s one…
Read MoreContent Marketing: What Is It and Why Does It Matter?
In the business world, content serves numerous purposes. First, it should grab a user’s attention at the onset. Second, it must provide value, whether in regard to education, entertainment, or otherwise. Third, it has to be effective in driving said user to perform a given action, including signing up for a newsletter or completing a…
Read MoreNew Changes to Facebook’s Ad Manager and Platform
Facebook has been making some changes to their platform, and it’s something that marketers need to take note of! Starting in 2019, the social media giant began to roll out changes to their Ads Manager. These updates and new features were designed not only to increase user-friendliness and increase advertising efficiency but also to allow…
Read MoreWhy You Should Use Physical Marketing Materials to Amplify Your Digital Campaigns
With the overwhelming popularity of digital marketing, traditional marketing, also known as physical marketing, tends to get overlooked. Some people think physical marketing materials are a thing of the past and that companies primarily focus on digital channels nowadays. This couldn’t be farther from the truth. Yes, digital marketing is a necessity today, but that…
Read MoreShopping On Instagram Just Got Even Better
If you thought shopping on Instagram was good before, you’re going to be blown away when we tell you how much better shopping on Instagram is now. Instagram is officially launching a new and improved shopping experience with an account called @shop. With Instagram’s new @shop account, shoppable posts are carefully curated across the app…
Read Morefishbat Media Named a Top Advertising and Marketing Agency in New York by Clutch
As a digital marketing agency, we’ve helped businesses rise to the top of their SEO goals for 8 years, and we’ve never looked back. That’s why it makes us so honored and proud to be named a leading advertising and marketing agency by Clutch in New York. As a digital marketing agency, we’ve helped businesses…
Read MoreHow to Advertise on Facebook for Real Estate
As a real estate agent, you know the importance of advertising. Let’s face it, how can you sell a house if you have no one to sell it to? To expand your reach and advertise to a bigger group of potential clients, add Facebook to your list of promotional tactics. On average, individuals spend 35…
Read MoreHow to Market to Millennials
While some may refer to them as broke college grads, Instagram famous 20-somethings, or the ones who normalized tattoos in the workplace, others might simply call them “millennials.” They are young with money ready to spend, whether it be from parents or their new jobs, and they are definitely the ones you want to target…
Read MoreThink Outside of the Big Brand Box: Tips for Effective Social Media Marketing for Local Businesses
Local and small businesses face an array of problems when it comes to gaining exposure, bringing people in the door, outshining the competition and marketing in general. Local businesses do not get the same natural exposure that online businesses or well known, franchises get but don’t fear! These local marketing tips for small businesses will…
Read MoreGotta Catch ‘em Now: How to Capture Your Audience with Killer Headlines for Web Content
It’s 10pm, you are lying in bed scrolling through Facebook, scrolling, scrolling, scrolling until boom your finally find something you want to read. You read the article and then continue to scroll through your feed, but what made you stop? That is what we are here to answer. Emotion. Emotion is one of the strongest…
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