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Content Marketing

New Changes to Facebook’s Ad Manager and Platform

Facebook ad manager changes displayed on a laptop on an outdoor table

Facebook has been making some changes to their platform, and it’s something that marketers need to take note of! Starting in 2019, the social media giant began to roll out changes to their Ads Manager. These updates and new features were designed not only to increase user-friendliness and increase advertising efficiency but also to allow…

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Why You Should Use Physical Marketing Materials to Amplify Your Digital Campaigns

Real Estate ads appearing on a mobile phone

With the overwhelming popularity of digital marketing, traditional marketing, also known as physical marketing, tends to get overlooked. Some people think physical marketing materials are a thing of the past and that companies primarily focus on digital channels nowadays. This couldn’t be farther from the truth. Yes, digital marketing is a necessity today, but that…

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Shopping On Instagram Just Got Even Better

Girl using her credit card to shop on Instagram

If you thought shopping on Instagram was good before, you’re going to be blown away when we tell you how much better shopping on Instagram is now. Instagram is officially launching a new and improved shopping experience with an account called @shop. With Instagram’s new @shop account, shoppable posts are carefully curated across the app…

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How to Advertise on Facebook for Real Estate

As a real estate agent, you know the importance of advertising. Let’s face it, how can you sell a house if you have no one to sell it to? To expand your reach and advertise to a bigger group of potential clients, add Facebook to your list of promotional tactics. On average, individuals spend 35…

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How to Market to Millennials

While some may refer to them as broke college grads, Instagram famous 20-somethings, or the ones who normalized tattoos in the workplace, others might simply call them “millennials.” They are young with money ready to spend, whether it be from parents or their new jobs, and they are definitely the ones you want to target…

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How to Write a Company Blog Post

Writing a blog post for your company can seem incredibly intimidating at first, especially when you have little to no writing experience. Remember that it’s essential to plan when writing a company blog post. More importantly, writing the blog post to help the audience versus writing to have content for your company’s blog can make…

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