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fishbat digital marketing agency logo
fishbat digital marketing agency logo

Helping packaged goods hook buyers in a sea of options.

Work with a full-service, CPG-experienced digital marketing agency to reach and connect with buyers and consumers through standout branding and user-focused campaigns that drive results.

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565% increase
in page likes on Instagram and Facebook in one calendar year
Silver Fern Farms logo
1773% increase
in brand engagements
in one quarter alone
Lands Downunder logo
44.5 million
impressions in the first year at a below industry average CPM
Love Macadamia logo

What We Do

We help our clients remain competitive in the ever-evolving digital landscape by staying ahead of emerging trends and adapting to changing consumer behavior. We understand the unique challenges that CPG brands face in today’s competitive market and we have the experience and expertise to help them stand out from the crowd. 

We’ve worked with a wide variety of CPG brands across different product categories, from food and beverage to home goods and beyond, each with its own unique set of goals and challenges. The one thing they all have in common? Our close, trusted relationships with each brand and the holistic approach we’ve taken in order to drive the results that matter to them.

How We Do It

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US Market Penetration and Expansion Campaigns

Helping international CPG brands enter the US market by devising brand strategies, designing packaging, executing awareness campaigns, and more. We understand US customers and create targeted marketing strategies, campaigns, messaging, and assets. Our deployed campaigns yield measurable success, expanding market share and reaching additional retailers. Our expertise has facilitated US market penetration for renowned brands like Silver Fern Farms, Ora King Salmon, Old Amsterdam Cheese, and more.

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Wholesale to Direct-to-Consumer Campaigns

We’ve assisted well-established wholesale brands expand their sales channels to include direct-to-consumer sales. From brand redesign, consumer-facing website design, packaging design, and ongoing brand photoshoots to appropriately capture the lifestyle of the brand, to holistic digital marketing strategy development and deployment, we’ve helped brands that are seasoned in wholesale to become experts in reaching their consumers.

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CPG Marketing Strategy

Developing holistic marketing strategies that help CPG brands stand out and drive results. From brand awareness and engagement campaigns to social media and influencer activation, driving sales, and expanding distribution, we find where your audience is and determine how to reach them–creatively.

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CPG Brand Strategy Development

Developing brand strategy and identity for CPG brands looking to enter the market, then developing brand assets like logos, packaging, retail shipping boxes, photography, and more.

Case Studies

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fishbat logo icon

More About fishbat

fishbat is a New York City-based full-service CPG digital marketing agency and an Expert RangeMe Service Provider specializing in improving visibility, driving impact, and offering creative solutions to modern marketing challenges. We take a holistic approach to brand and marketing across all digital channels to offer strategic solutions that reach the right audience on the right channels at the right time, with a message that connects and drives action.

Fueled by a deep seeded passion and creative spark, we are not your average full-service CPG marketing agency. As individuals, we’ve been growing brands for over 20 years. From industry keynote speakers to Forbes contributors, our team consists of several well-established players in CPG brand marketing and marketing communications—traditional, digital, and everything in between. We’re seasoned professionals who have no trouble helping your brand swim with the big fish, just like we helped Pepsi, The American Heart Association, Unaprol, Silver Fern Farms, Mattel, and many others like you.

We don’t just dive in without thinking. We put the user experience at the forefront of everything we do, working to ensure that we understand each user’s unique journey, all of their pain points, and what drives them to convert. We then infuse that strategic thinking into the foundation of every project, every campaign, and every piece of content we create.

When you team up with us, we become one with your company. We embrace your cause and invest our expertise and passion to devise strategies that ensure you are set up to reach your goals. 

Creating shareable, magic moments that inspire action is what we do best.