We can’t get enough of zombies. From video games, to movies, to TV shows and books, zombies are everywhere in popular culture. In just four months, DayZ has surpassed over 1 million users. Available for PC gamers and built from a MOD of the three year-old PC military shooter game ArmA II, DayZ drops players into an open-world environment filled with zombies and other live players. Players start with no equipment, but can trek through fields, forests, small towns and large cities to scavenge to supplies, like water, food, guns and ammunition.
We can’t get enough of zombies. From video games, to movies, to TV shows and books, zombies are everywhere in popular culture. In just four months, DayZ has surpassed over 1 million users. Available for PC gamers and built from a MOD of the three year-old PC military shooter game ArmA II, DayZ drops players into an open-world environment filled with zombies and other live players. Players start with no equipment, but can trek through fields, forests, small towns and large cities to scavenge to supplies, like water, food, guns and ammunition.
DayZ is a great example of how a game can thrive on the power of social media and viral attention. With no marketing budget, it has eclipsed 1 million unique players. Although the game is glitchy and built off of old technology, many players find it a refreshing change from other video games. There are no objectives, and you are free to wander around the environment as you choose. Players usually try to stay alive for as long as they can, but eventually everyone is killed by zombies, other players, or health ailments. It is totally up to a player’s choice to cooperate or kill other human players running around on the map, which leads to a lot of tension.
The next step for the creators is to develop a new version that is standalone and does not require another game (in this case, Arma II) to run it. The developers plan on emulating the Minecraft model, which gave users access to an alpha/beta version of the game for a greatly reduced price and built a large community even before it was officially released.
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