fishbat, a New York-based digital marketing agency, today announced the addition of Tiffany Fetterman as Assistant Digital Marketing Account Manager and Project Manager.
In this role, Fetterman’s primary responsibility is leading an internal team of content creators and digital advertising specialists to encourage collaboration between team members and clients across various projects.
Fetterman also assists fishbat’s digital marketing strategists in managing, reporting and monitoring KPIs and metrics that are vital to not only delivering top-notch digital content marketing but ensuring that it is delivered to the right audiences to drive the clients’ overall strategy and goals forward.
“Enabling seamless communication with our clients for timely and impactful project management is always a key focus for us,” remarked Clay Darrohn, chief executive officer of fishbat. “We eagerly embrace Tiffany’s arrival and anticipate leveraging her expertise to fortify our client relationships.”
Fetterman joined the fishbat team with over 13 years of experience in marketing and hospitality management, including digital marketing, social media consultancy, advertising and sales.
Fetterman holds a Bachelor of Marketing from Indiana University of Pennsylvania and is currently a member of the following professional organizations: Women of Project Management, Pittsburgh Young Professionals and Project Management Institute.
In her previous work, Fetterman led a collaborative effort to revitalize a client’s underutilized urban workspace. By devising a comprehensive strategy, she successfully transformed the building’s public image, positioning it as a vibrant hub for forward-thinking professionals to work and socialize. The tailored campaigns resulted in over 90% occupancy within two years.
“Being a part of seeing deliverables and strategy come to life as well as having a hand in the fruition of many pieces of the social content of such an energetic brand was one of the highlights of my marketing career to date,” explained Fetterman.
“I’m excited to build upon these achievements at fishbat and continue contributing to innovative projects that drive results for our clients!”
fishbat is a full-service digital marketing and advertising agency that specializes in improving visibility, increasing traffic, generating leads and cultivating communities for a range of diversified clients. Founded in 2009, fishbat provides strategic branding, marketing, digital advertising, content creation and SEO services for brands globally.