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eBay Changing Their Logo: A Good or Bad Idea?

​When I think about eBay, the first thing that comes to mind is losing auctions. The frustration of losing an auction in the final minutes of acquiring an item that was being auctioned at half its price has deterred me from using eBay as my online marketplace.

When I think about eBay, the first thing that comes to mind is losing auctions. The frustration of losing an auction in the final minutes of acquiring an item that was being auctioned at half its price has deterred me from using eBay as my online marketplace.

Due to recent changes to the famous online marketplace, I no longer have to fear losing an auction. According to President Devin Wenig, eBay has finally embraced the websites transition from auction site to storefront, making it a more “Buy Now” friendly site.

To many digital auctioneers like me, the transition comes as good news. However eBay will also be changing their widely recognized logo to go along with the change of website. The new logo utilizes a simple font called Univers Extended, instead of the previous floating letter font, but still keeps the same recognizable color scheme.

Does changing such a famous logo like eBay hurt or benefit a company? Do we even really notice the logo in the top corner of the screen? Some could argue that such a decision can be a great online marketing strategy. Take Coca-Cola as an example. Ever since the inception of red into their logo, I subconsciously associate red with Coca-Cola.

It may seem weird stumbling upon a new eBay Logo, when they publish it in October. However times are changing, and so are companies. As long as I do not have to become victim to any more lost auctions, a logo change is fine with me.

Are you interested in branding and other marketing services? Call fishbat Online Marketing Firm at 855-347-4228 to get started.

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