Advertising is not a perfect art form and it certainly isn’t cheap. One wrong word and your ad can go from a breakthrough to a dud. There are certain methods that are proven to work and should be followed if you want the best chance at a successful advertising campaign.
Advertising is not a perfect art form and it certainly isn’t cheap. One wrong word and your ad can go from a breakthrough to a dud. There are certain methods that are proven to work and should be followed if you want the best chance at a successful advertising campaign.
The first tip I can offer is to not forget contact information. An advertisement must have a call to action and a number or address where the customer can get in touch with your company. You can have a perfect advertisement but if you forget to tell the consumer how to get in touch with you it is all for nothing.
When developing a print ad you need to always be thinking about the headline. The headline will make or break your advertising efforts. If you don’t attract a reader’s attention with your headline there is no doubt they will pass over your ad without giving it a second thought. A good way to see what is working and what isn’t is to have the same ad placed in two separate publications, but have two separate headlines. See which one attracts more business and you will be able to see what kind of headlines bring in your customers.
Different and unique is good. You don’t want to place an advertisement that seems like a rehash of advertisements seen in the past. You want your brand to stand out and have a unique voice in the marketplace. Ideally someone should be able to look at an ad and know it is your company’s without ever seeing your brand name. They should be able to tell which advertising is yours based on the writing and art style, not because your brand name is plastered all over the ad.
The last tip is one that those in the advertising industry too often forget. Keep it simple. Figure out the message you want to send and get your point across in an easy to understand manner. Customers will not devote their precious time trying to figure out what your artsy advertisement is trying to tell them. They should be able to look at your advertising and know immediately what the main point of it is. Also make sure you send only one message at a time. It’s hard enough to get consumers to remember one thing, do not overload them with unnecessary information and don’t try to sell them numerous products at once.
Advertising success does not come easily as so many companies find out. The best way to create a powerful ad is to make sure you have the basics covered. Follow these tips and your stroke of genius will come to you (hopefully).
Please call fishbat Internet marketing company at 855-347-4228 for a free consultation.
