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Gingrich Campaign Uses Facebook Timeline to Document Mitt Romney’s Flaws

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​Today, Newt Gingrich’s campaign launched a Facebook timeline highlighting “Romney: Liberal & Out of Touch.” The timeline dates back to 1984, when Romney started work at Bain Capital. The entry shows a photo of Mitt and colleagues holding dollar bills in their hands (and mouths). Other entries include various gaffes and quotes that paint Romney in a negative light, all labeled with their appropriate dates. Facebook’s timeline feature is visual, interactive and easy to read – it lends itself very well to documenting time periods. You can find the Romney Record page here: https://www.facebook.com/RomneyRecord.

Today, Newt Gingrich’s campaign launched a Facebook timeline highlighting “Romney: Liberal & Out of Touch.” The timeline dates back to 1984, when Romney started work at Bain Capital. The entry shows a photo of Mitt and colleagues holding dollar bills in their hands (and mouths). Other entries include various gaffes and quotes that paint Romney in a negative light, all labeled with their appropriate dates. Facebook’s timeline feature is visual, interactive and easy to read – it lends itself very well to documenting time periods. You can find the Romney Record page here: https://www.facebook.com/RomneyRecord.

Whether or not you agree with Gingrich’s politics, his campaign’s use of the Facebook timeline is ingenious. We have seen brands and individuals go back and fill in their timelines with their birth/founding date and their milestones, but nothing like this. It remains to be seen how popular the page will be (as of this writing the page has only 200 Likes), but it has already been picked up by various media outlets. Romney Record may spawn numerous imitators who will use this layout to highlight or disparage other individuals or organizations.

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