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Giving Your Brand a Voice Pays Off

​More and more, industries are getting involved in digital branding, and it’s paying off. If you want to stay relevant in branding, you must learn to engage and talk to customers. This is true with social media marketing and through all other digital channels.

More and more, industries are getting involved in digital branding, and it’s paying off. If you want to stay relevant in branding, you must learn to engage and talk to customers. This is true with social media marketing and through all other digital channels.

As the CEO of Amazon, Mr. Jeff Bezos has said, “Your brand is formed primarily, not by what your company says about itself, but what the company does.” And Jeff is right! To the brands out there that are just starting out building their customer base, it’s a smart idea to spread the word in order to make your presence known and drive traffic to all of your social media pages. Building relationships leads to credibility, which brings the necessary awareness you need to make your brand successful in the digital world.

Likewise Skincare is a great example of a brand that uses their social media pages to be engaging with customers and spread the word of their product. Whether they are holding contests where you can win free moisturizer samples, or just answering questions posted by fans, they are authentic and provide their customers with real-person- dialogue. Being personable and approachable is a key factor in giving your brand the life it needs to survive.

Keeping your customers and clients informed and involved in open conversations allows your brand to be transparent which brings the support and trust to your brand that you want to earn and keep hold of, for sure. Bottom line, if you can keep customers informed and engaged then you will have nothing to worry about. There is a reason why “first impressions” are called as such; and that’s because you only get one. Service with a smile goes a long way, even when done digitally.

I think Chairman and CEO Frederick Smith of FedEx, makes an excellent point by saying, “The primary task of leadership is to communicate the vision and the values of an organization. Second, leaders must win support for the vision and the values they articulate. And third, leaders have to reinforce the vision and the values.” So, do you want to be a leader in branding, or a follower of other brand’s visions?

Interesting in branding services? Please contact digital marketing company fishbat for a free consultation.

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