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How to Use QR Codes

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​A QR Code, short for Quick Response Code, is a special type of bar code that is capable of storing more data. First used in the automotive industry, it is now being used by marketers. When a user scans a QR code with their camera-enabled smart phone, they are linked to content on the Internet or their phone’s messaging system. It is much more convenient than manually opening up a web browser and typing in a URL. Most marketers who utilize QR codes place it in print/visual ads or displays and link the QR code to a website. Here are a few tips to keep in mind if you’re looking to use QR codes.

A QR Code, short for Quick Response Code, is a special type of bar code that is capable of storing more data. First used in the automotive industry, it is now being used by marketers. When a user scans a QR code with their camera-enabled smart phone, they are linked to content on the Internet or their phone’s messaging system. It is much more convenient than manually opening up a web browser and typing in a URL. Most marketers who utilize QR codes place it in print/visual ads or displays and link the QR code to a website. Here are a few tips to keep in mind if you’re looking to use QR codes.

  1. Free QR codes don’t contain any tracking metrics so it can be difficult to gauge their effectiveness. Customized QR codes are capable to tracking metrics, but are not free.
  2. Use a link shortener when linking your QR code to ensure maximum readability.
  3. Include a call to action with your QR code – you will receive more interaction if you tell viewers why they should access your QR code.
  4. Make sure there is an alternative access method to the link in the QR code because consumers still have a low awareness rate of QR codes. Additionally, users without camera-enabled smart phones cannot access them. Finally, QR codes are not as convenient as they could be – most smart phones do not come standard with a QR code reader.
  5. Other technologies could replace QR codes in the future. Near field communication technology is used to transmit information between electronic devices; you can even pay your bill using your mobile phone! Google Goggles allows you to take a picture of an object and perform a Google search for that object.

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