A QR Code, short for Quick Response Code, is a special type of bar code that is capable of storing more data. First used in the automotive industry, it is now being used by marketers. When a user scans a QR code with their camera-enabled smart phone, they are linked to content on the Internet or their phone’s messaging system. It is much more convenient than manually opening up a web browser and typing in a URL. Most marketers who utilize QR codes place it in print/visual ads or displays and link the QR code to a website. Here are a few tips to keep in mind if you’re looking to use QR codes.
A QR Code, short for Quick Response Code, is a special type of bar code that is capable of storing more data. First used in the automotive industry, it is now being used by marketers. When a user scans a QR code with their camera-enabled smart phone, they are linked to content on the Internet or their phone’s messaging system. It is much more convenient than manually opening up a web browser and typing in a URL. Most marketers who utilize QR codes place it in print/visual ads or displays and link the QR code to a website. Here are a few tips to keep in mind if you’re looking to use QR codes.
- Free QR codes don’t contain any tracking metrics so it can be difficult to gauge their effectiveness. Customized QR codes are capable to tracking metrics, but are not free.
- Use a link shortener when linking your QR code to ensure maximum readability.
- Include a call to action with your QR code – you will receive more interaction if you tell viewers why they should access your QR code.
- Make sure there is an alternative access method to the link in the QR code because consumers still have a low awareness rate of QR codes. Additionally, users without camera-enabled smart phones cannot access them. Finally, QR codes are not as convenient as they could be – most smart phones do not come standard with a QR code reader.
- Other technologies could replace QR codes in the future. Near field communication technology is used to transmit information between electronic devices; you can even pay your bill using your mobile phone! Google Goggles allows you to take a picture of an object and perform a Google search for that object.
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