Finding time to market your firm to new clients can be difficult. But, you don’t have to because you can have a marketing company do it for you. Winning more clients at a cost you can afford is an investment that will pay for itself. Read on to learn more about the many benefits of partnering with a reliable law firm internet marketing company.
The beauty of the internet is that it’s global. If you only think about attracting local clients, perhaps it’s time to set your sights a little broader? With online marketing for law firms, it’s possible to attract dream clients from around the world. Build your brand into a global powerhouse. A law firm internet marketing company has the experience necessary to establish your industry expertise, so you can expand your reach farther than you ever thought possible.
Save lots of time by handing all your marketing tasks over to a professional. If you’re like many small to medium-sized businesses, you’re spending 20 or more hours per week on marketing.1 Maybe you’re even rushing to keep up with marketing across multiple channels? Twenty hours per week is a lot of time to give up for marketing. How many more cases might you win or settle out of court if you had an additional twenty hours every week to craft exceptionally well-written arguments on your interpretation of the law? Probably a lot.
Asking a company that does online marketing for lawyers to take over your marketing puts tons of expertise in your hands. Your core competency is the law and you spent thousands of dollars and hours gaining those skills. Marketing companies also devoted countless hours to perfecting their craft and they know how to help your firm get better returns. Letting expert marketers do what they do best means all your marketing is optimized while you get to focus on what you do best.
Did you know that law firm web marketing can be incredibly targeted? Marketing companies have a wide variety of tools at their disposal to zone in on your ideal audiences. Every message can be tailored to tap into the emotions and needs of different demographics, and as your marketing grows and expands, your marketing firm will collect, analyze, and interpret the data so you’ll know more about what your audiences want. According to marketing research, targeted ads are nearly twice as effective as nontargeted ads.2 Law firms can expect better returns on targeted marketing, especially when they let the experts wield their magic.
Online marketing is much easier to tweak, at least compared to traditional advertising, and in a digital age, this is a good thing because adjusting your marketing campaigns is inevitable. As demographics shift, your firm grows, and your client base changes, you want changes to be simple and online marketing is built for easy tweaking. An online marketing firm will identify when you need to adjust your marketing and they’ll make the tweaks for you---regardless of whether its your website, email marketing, social media, or SEO that needs to change.
There are several different ways to reap the benefits of working with a law firm internet marketing company. Each firm has unique needs and your marketing company will respond to those needs with a customized plan. Here are a few ways a marketing company can help.
SEO or search engine optimization is a complicated business. Fortunately, a marketing company knows what to do and how to do it and they’ll take the hassle of keyword research and content promotion off your plate. If you need help finding the right keywords, promoting content, or building your domain authority, a law firm internet marketing company will be able to help. Why wait to become more visible to potential clients?
Businesses that blog get rewarded; specifically, with 97% more inbound links.3 However, the average quality blog post takes about three hours to write. Chances are you don’t have the time to write and post two articles per week, which is the frequency experts typically recommend. An internet marketing company will plan, write, and post content to your blog for you so you can enjoy more inbound links without having to do any of the work to get them.
Lawyerist.com suggests curating an informational newsletter, and there’s no surprise as to why. DMA’s National Client Email Report revealed that the majority (68%) of marketers believe e-newsletters are one of the most effective ways to achieve business goals. A first-rate newsletter can build credibility and establish you as an industry leader. What clients wouldn’t want to work with the leading law firm in their industry?
Answering questions and posting thought-provoking messages on social media is a good way to build brand awareness. But, it must be professionally done. An internet marketing company will manage your social media and monitor your online reputation. Who knows—maybe there’s a national TV appearance in your future? Social media posts can lead to interesting places. Working with a marketing company helps to ensure those places are where you want to be.
Need help with all the above and maybe more? Not to worry—law firm internet marketing companies are expert advertisers and their experience and abilities spans multiple channels. If you need an integrated and comprehensive internet marketing strategy and you don’t want to spend the time or money doing it in-house, they need to be your next step.
There’s no ideal day of the week or time of year to begin an online marketing campaign. Why wait until Monday or the new year to get started when you could set a plan into motion that changes the game for years to come today? Get started right now.
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