Reuters announced the reveal of two new exciting choices for tech lovers: the iPhone 5S, complete with fingerprinting technology, and the iPhone 5c, a less expensive plastic option. These phones priced both in the high and low end appear to be more expensive than initially predicted. The 5C will come in pink, blue, green, yellow and white with pricing as low as $99 with a contract in the US market. However, the 5S will come in 3 colors: grey, silver, and gold, which are priced as low as $199 with a contract in the US market.
Reuters announced the reveal of two new exciting choices for tech lovers: the iPhone 5S, complete with fingerprinting technology, and the iPhone 5c, a less expensive plastic option. These phones priced both in the high and low end appear to be more expensive than initially predicted. The 5C will come in pink, blue, green, yellow and white with pricing as low as $99 with a contract in the US market. However, the 5S will come in 3 colors: grey, silver, and gold, which are priced as low as $199 with a contract in the US market.
The 5c appears to be a lower priced no thrills option for those who want a cheaper phone. The 5S boasts increased processor speeds and the M7 Motion co-processor, which has been noted for keeping track of motion data without heavy strain to the battery. This could prove quite beneficial for users who take advantage of athletic or fitness applications. Due to these announcements, Apple stock rose 11% in the past month.
The various colors of the 5C and its more affordable price help to bring in consumers that maybe otherwise would not buy an IPhone. They are in fierce competition with Samsung, Huawei Technologies, and others who offer similar products.
I think this is a clever move for Apple. It wants to keep its premium brand image with the 5S and at the same time take market share from competitors with the lower end model. However, they must be careful to offer a product that is affordable, but also meeting both Apple standards and, of course, consumer expectations. I think the introduction of colors is especially brilliant because not every customer wants a black or white phone and shows the creativity Apple embraces.
This announcement does not guarantee that all users will upgrade their phones. However, any users who do not have a smartphone may be inclined to upgrade.
The implications on digital marketing and social media would be significant due to the increased number of users who may enter the smartphone mobile market. Many smartphone users are using mobile social media apps and exposed to mobile advertising. Social media agencies will have an easier time targeting people for mobile app development or mobile ads.
Digital marketing has become an immensely important tool for marketers and a steadily growing industry. Apple’s strong brand name and reputation as an innovator could really convert iPhone fans to iPhone customers, while revolutionizing the way marketers use mobile technology.
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