SEO is an essential part of online marketing. That’s why there are more SEO companies in New York than ever before. Fortunately, the rise of SEO agencies means businesses have ample expertise at their fingertips. This post takes an in-depth look at seven reasons why you might want to consider hiring an SEO agency.
1. You’re not familiar with SEO, but you know you need it
Most businesses find themselves in this boat.
SEO, or search engine optimization, is a large and complex field. In fact, it covers so much that even SEO agencies employ multiple specialists. At a minimum, in a typical SEO company, you’ll find a copywriter, a keyword expert, and someone who handles off-page and other technical aspects of SEO.Keyword research, implementation, tracking and measurement constantly change as search algorithms change, and professionals on this side of digital marketing admit to having acquired their expertise over multiple decades. So, if you’re “no expert” when it comes to SEO, that’s okay. Most business owners and marketing professionals are not. But, nearly all realize that the absence of an SEO strategy is a recipe for disaster. If this sounds like you, it’s time to partner with an SEO company and get to work on increasing your website’s visibility so you can make more money.
2. You don’t think you have the expertise that’s required to hire an in-house SEO expert
Though an in-house SEO team has its advantages, you need to know enough about SEO to hire the right SEO team. If you don’t feel confident doing this, then your time won’t be well spent sifting through hundreds of resumes, interviewing dozens of candidates, and negotiating offers.
Instead, spend your time interviewing SEO companies and use the interviews to learn more about SEO so you can make an informed decision about the kind of SEO company you want to hire.
3. You want to benefit from the connections an SEO agency has
The vast network of connections SEO agencies possess is one of the main advantages of working with an SEO agency. Most agencies already have relationships built with organizations that can help you attain the kind of backlinks that boost your domain authority and improve your online visibility.
Building relationships with such organizations on your own takes a substantial amount of time, and there’s no guarantee that they’ll comply with your requests at the end of the day. So, if you want to benefit from having a connection to heavy-hitting organizations, go with an SEO agency. You’ll see better results, faster.
4. You believe the results should speak louder than promises
Compared to the in-house work culture, most SEO agencies are more performance driven. If you want to make sure your money is put to good use, go with an SEO agency. SEO agencies stay in business by producing results, and many now offer performance-based plans which means you’ll only pay if you get the results you want. Small businesses with tight budgets benefit from the pay-for-performance model that some SEO agencies offer the most because there’s a built-in safety net: they don’t pay if the SEO agency doesn’t produce.
5. You believe a consultant relationship will be better suited to your needs
SEO agencies are experts in search engine optimization. If you’re looking for expert guidance, in the form of a consultant, an SEO agency will be a good fit for you. You’ll work with an account manager who can advise and guide you, and you’ll benefit from their expertise. The consultant-style relationship companies gain when working with an SEO agency is ideal for businesses that know their limitations but have clear goals. If you want help implementing your goals because you aren’t sure how to achieve them, partnering with an SEO agency is a good idea.
6. You want the benefits of a diverse skill set
A healthy SEO strategy uses a variety of tactics. Consequently, you’ll want to tap into the skills of a diverse team. An SEO agency will provide you with an expert copywriter who is well-versed in creating content for the web, for newsletters, for email campaigns, and special reports. They’ll also provide you with a keyword expert who will analyze your company, products, and services and select a set of keywords well suited to your needs. Most also offer web design services which ensures your website has all the on-page, off-page, and technical components necessary for a successful SEO campaign. Best of all, if you develop a need for a skill set they don’t have, they have the connections necessary to acquire what you need quickly.
7. You want your SEO strategy to be based on the latest research
Search engine algorithms are constantly changing. Technology is always evolving. New apps and interactive experiences pop up every day. There’s no way you can keep up with all of it well enough to create a killer SEO campaign, right?
Fortunately, when you work with an SEO agency, you don’t have to because they invest tons of money and time in training their staff. This way, they’re always up to date on the latest trends and research.
Not only does this increase the likelihood that your SEO campaign will be extremely effective, but it also means you don’t have to worry about setting aside money to train your marketing team.
How to Get Started with a NYC SEO Firm
If you know you want to work with an SEO company in NYC you’ll want to research your options. Make a list of companies in your area, then browse their websites and look at their client list. Select three to five companies that resonate with you and reach out to them via phone or email to schedule a consult. Before your consult, make a list of questions you’ll want to ask, and be ready to talk about your goals, past SEO experiences, what you’d like help with, and any resources you have that an SEO company can leverage.
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