In 1985 The Food and Drug Administration allowed pharmaceutical companies to advertise their prescription medications for diseases, but they were not permitted to include the name of their product. By 1997 The Food and Drug Administration allowed pharmaceutical companies to advertise the name of their drug, and the purpose, it served; along with side effects and risks associated with its use. In 1999 drug sales went up 1.8 million dollars from the prior year, and in 2001 pharmaceutical companies spent over 2 billion dollars to advertise their products. Being able to advertise their products allowed a 5% increase in demand which is about 8.5 million people. Every dollar spent on advertising would yield a $4.20 profit.
In 1985 The Food and Drug Administration allowed pharmaceutical companies to advertise their prescription medications for diseases, but they were not permitted to include the name of their product. By 1997 The Food and Drug Administration allowed pharmaceutical companies to advertise the name of their drug, and the purpose, it served; along with side effects and risks associated with its use. In 1999 drug sales went up 1.8 million dollars from the prior year, and in 2001 pharmaceutical companies spent over 2 billion dollars to advertise their products. Being able to advertise their products allowed a 5% increase in demand which is about 8.5 million people. Every dollar spent on advertising would yield a $4.20 profit.
If advertising were not so successful it would not be the big business it is. Advertisers create memorable scenarios and catch phases to inundate the public with the names of their products. The idea was to awaken the consumer to the probability of a better quality of life through pharmaceuticals. There was no need to alter or curtail one’s desired life style. The New School of Social Research teaches, “Advertising is a profoundly subversive force in the American life, it is intellectual and moral pollution. It trivializes, manipulates is insincere and vulgarizes.”
Consumer panels have stated that 17% of requests for particular prescriptions came from patients desiring a change in their refills. 34% of patients requested their doctor prescribe something different than what was originally given prescribed. The result of pharmaceutical companies being able to direct market their products has better educated the consumer to health options but more importantly increased sales. Are consumers self-diagnosing; are they really aware of the inherent risk associated with these options?
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