I, along with millions of other people in this world, am obsessed with pizza.
Having worked in a pizzeria for the past 4 years and having the luxury of living in New York my whole life, it’s safe to say I’ve been blessed by the pizza Gods. Along with living and working in the perfect pizza location, I also live in the generation of limitless sharing.
By: James Mallinson
I, along with millions of other people in this world, am obsessed with pizza.
Having worked in a pizzeria for the past 4 years and having the luxury of living in New York my whole life, it’s safe to say I’ve been blessed by the pizza Gods. Along with living and working in the perfect pizza location, I also live in the generation of limitless sharing.
Social media outlets such as Instagram give us the opportunity to show off, admire, and grow both personally and professionally. Speaking of showing off, here are two of my creations I posted on social media that were particularly popular (and delicious):
The first picture is a berries and cream dessert pizza stuffed with Nutella and bananas, topped with mint leaf and a cognac and cinnamon glaze. People who I’ve never talked to before came out of the woodwork to share their opinions on these pictures and even followed me as a result. The second picture shows a fresh cavatappi pasta mixed with a medley of cheeses and bacon all placed on top of a golden brown crust. Comments on this picture ranged from “Holy f***” to “I hate my life.”
So what does my obsession with different combinations of dough, sauce, and toppings have to do with anything? Simple — the word “obsession.” Brand awareness is more important today than it has ever been. The ability to share your brand online enables others to get onboard with your passion and allows you to engage with an audience you may not have had a chance to interact with before.
How do you feel about pizza? Or branding and social media? Share your thoughts in the comments below!
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