Internet marketing company fishbat responds to a Business Insider article, which details the steady rise in social media use and how it can be beneficial as a means for companies to increase sales.
Internet marketing company fishbat responds to a Business Insider article, which details the steady rise in social media use and how it can be beneficial as a means for companies to increase sales.
On June 6, Internet marketing company fishbat discusses an article from Business Insider about the rise of social commerce.
According to the article from Business Insider, the popularity of social media sites like Facebook, Twitter and Pinterest, has continued to grow with consumer. People use these sites to express their feelings about brands and products. However, the article says more retailers need to take notice and learn how to convert actions on social media sites into sales.
There are several trends that have helped social commerce reach an all-time high, the article says. The increased use of mobile devices allows users to check in with social media accounts more frequently. “Overall, mobile accounts for just under 40 percent of time spent on social media,” the article says. This prompted brands to begin allocating more money for social media marketing and social commerce. Since consumers in their teens and twenties are more likely to shop online using smart phones or tablets, it is inevitable that the use of social commerce will continue to grow.
Justin Mass, vice president of client relations at fishbat, says he contributes the rise in social commerce to society’s dependence on technology. “We’re so integrated with our smartphones and tablets that we use them in every aspect of our lives,” he says. “This might include shopping, searching or communicating with friends and co-workers. However, our increased use of mobile devices sparks the need to advertise on those mediums.”
Maas says that companies need to take advantage of social media platforms to interact with customers and encourage business. “Due to the number of people active on social networks, they are prime locations for retailers and brands to make sales,” he says. “Each platform is unique and it is important for companies to assess and research which one would drive the most sales.”
Maas also notes that this is still an evolving form of advertising. “Facebook is making a greater use of its ads, Pinterest is providing more direct links to sources, and more changes are likely to come,” he says. “Social commerce is still an emerging force. Businesses need to follow the latest updates and stay relevant in order to be competitive in this market.”
fishbat Inc. is an award-winning, full-service online marketing company and social media agency. We’re branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.
