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Press Release: Online Marketing Company, fishbat, Inc., Comments on Techland Article about Apple’s Challenge to Increase iPhone 5 Sales

​fishbat, Inc, releases statement on Techland article about iPhone 5 sales.

fishbat, Inc, releases statement on Techland article about iPhone 5 sales.

On September 24, 2012, online marketing company, fishbat, Inc. releases a statement regarding an article on the obstacles Apple faces while trying to continue record iPhone 5 preorder sales.

According to an article’s Techland section, Apple saw an unprecedented number of preorders for the company’s newest phone, the iPhone 5, in a 24 hour period. The article states that, “[Pre]orders for the iPhone 5 topped 2 million in their first 24 hours, more than double the amount of its predecessor over the same period,” the article states. Keeping up its selling momentum will be a challenge for the Apple, mentioned the article. The company’s iPhone 4s, predecessor to the iPhone 5, sold more than 4 million units in the three days succeeding its October 14th launch date. At that point, many iPhone and Apple users were still mourning the loss of Apple founder Steve Jobs, who passed away less than two weeks before the iPhone 4s launch.

In the article, Canaccord Genuity analyst T. Michael Walkley states that he feels the latest units will demonstrate solid, impressive sales due to a “differentiated form factor versus the iPhone 4S.” The latest incarnation of the iPhone marks Apple’s first significant modification to the iPhone since the series’ 2007 inaugural launch. The iPhone 5 boasts a 4 inch (diagonal) screen. Walkley goes on to say that, “Apple could ship 9 million to 10 million” iPhone 5s come September 29th.

Justin Maas, VP of Client Relations at fishbat, Inc. comments on Apple’s ability to overcome the challenge of breaking more records and increasing iPhone 5 sales, “The demand for the product is definitely there. People want the newest iPhone. Apple might not be able to keep up with the supply initially, but I think they will sell enough units to stay in the black for another year.” He adds, “Personally, I think the real challenge rests with the other companies. Everyone knows iPhone as a brand. Other phone makers don’t have the kind of brand awareness that Apple does.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


Please call fishbat social media agency at 855-347-4228 to learn more about marketing services.

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