Following an article in The Atlantic detailing the expansion of social media use in the third world, social media marketers, fishbat, Inc., weigh in.
Following an article in The Atlantic detailing the expansion of social media use in the third world, social media marketers, fishbat, Inc., weigh in.
On November 21, social media marketing agency fishbat, Inc., released a statement regarding the growing use of social media in third world cities.
According to The Atlantic, the continuing growth of social media use in third world countries such as Mexico, Brazil, and India has the potential to bring about more transparency in governments. At the time Facebook reached 1 billion members, 19% of those members lived in Latin America, itself consisting of 8% of the world’s population. The governments in these nations, both on the national and local level, actively participate on these social media platforms in hopes of acquiring votes.
However, this participation of governments swings the other way as well. Continuing use of social media in these nations at the individual level has the potential to put a great deal of pressure on governmental personnel to listen to their constituents and provide accordingly, particularly in areas such as sanitation, education and transportation.
An example used showing this phenomenon is when a housewife in Mexico City who was tired of the lack of working lights in her local park, tweeted the mayor of the city, who has over 600,000 followers. Within hours she received a response and over the next several weeks, new lights were installed in the park.
Sida Li, VP of Internal Operations at fishbat, Inc., commented on this growth of social media in the third world. He states, “Technology has brought communication throughout the world to a whole new level.” He continued, “With its growing use in third world nations, social media has the potential of improving the quality of life through more transparent interactions between government and citizens.”
fishbat, Inc. is a full service social media agency. Through online reputation management, search engine optimization (SEO), web design, and public relations, fishbat comes together as a marketing company to maximize awareness about your brand and strengthen your corporate image.
