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Rapt.fm: The Future Way to Make It in the Rap Game

​Freestyle rapping is a great way to express oneself whether you are just hanging out with a group of friends or you need to get something off of your chest and relieve some stress. The fun part about it is you can go in any direction and rap about whatever crazy thought that pops into your head. But what if you’re sitting on your couch at 9:37 on a Wednesday night and have nobody to battle against?

Freestyle rapping is a great way to express oneself whether you are just hanging out with a group of friends or you need to get something off of your chest and relieve some stress. The fun part about it is you can go in any direction and rap about whatever crazy thought that pops into your head. But what if you’re sitting on your couch at 9:37 on a Wednesday night and have nobody to battle against?

Erik Torenberg and Jamie Pitts, Michigan based entrepreneurs and all around creative guys, came up with an idea and ran with it. In early 2012, they launched Rapt.fm, a site where you can freestyle rap against anyone in the world via video chat. You don’t have to participate but you can be a spectator as well. Look on as others freestyle against one another while chatting with the rappers and other spectators and at the end of the battle you can vote for your favorite freestyler. Simply log in through Facebook, create your very own rap name and let the beats flow.

Rapt.fm, a startup business that runs its operations from the M@dison Building in Downtown Detroit, has established a presence on social media in order to reach out to the rap junkies that are all over Facebook and Twitter. With over a billion users on the former and 500 million users on the latter, this is a great way for them to get the word out and build their fan base. In this day and age, all it could take is one famous rapper to get on board and send out a Facebook post or tweet to check out Rapt and they could take off and never look back.

Rapt is not just a rap battle hosting website either. They also go into schools and businesses to run free styling and beat box workshops. Torenberg feels that rapping is another way for children to tell stories and express themselves and get them excited about going to English class. They also have the students study and analyze rap lyrics as well as rap about the literature that they read. For businesses, they do the seminars as icebreakers or a way to help colleagues bond and bring them together.

Rapt is clearly versatile and well rounded, and is trying to change the rap game one line at a time – just check out the article about them on TechCrunch. For those rappers looking to get noticed and make it big, Rapt is a great forum to show off what you’ve got. You never know who could be watching or listening whether it be someone from a record label or an agent. Could this be the future of how we discover talented people whether it is in music or sports or other industries? Is this the doorway to for inner city education to reach new heights? Drop the beat and let’s find out.

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