It’s not like you can look at the technology section of any news site and overlook an about Apple. The company knows exactly how to attract the press and the fact that its technology is amongst the sleekest does not hurt. There are many reasons why people are talking and the stories concerning the iPhone 5S come together as just the tip of the iceberg. Even though iTunes Radio has seemingly been lost in the shuffle, I’d like to think it’s a program worth keeping in mind.
It’s not like you can look at the technology section of any news site and overlook an about Apple. The company knows exactly how to attract the press and the fact that its technology is amongst the sleekest does not hurt. There are many reasons why people are talking and the stories concerning the iPhone 5S come together as just the tip of the iceberg. Even though iTunes Radio has seemingly been lost in the shuffle, I’d like to think it’s a program worth keeping in mind.
Not only does this week signify the release of the new iOS 7 but there is also iTunes Radio to keep an eye out for. This is Apple’s foray into the music streaming field that has been occupied by such notable platforms as Spotify. However, I cannot help but feel like the company that has brought us the iPod has a fighting chance, not even taking into account the strong nature of the brand itself. If there’s one company that isn’t starved for online reputation management efforts, it’s Apple.
Looking at the official website of iTunes Radio, the splash image reads, “…the more you listen, the more personalized your stations become.” Apple has put behavioral data to use in the past, being able to determine what users are most likely to become attracted to in terms of content. By this logic, iTunes Radio will be able to suggest Toby Keith or Carrie Underwood to someone who listens predominately to country music, to cite one example. This may not be groundbreaking by any stretch but it’s useful for both listeners and artists alike nonetheless.
I believe that Apple has an added advantage compared to other music streaming services because of its worldwide scope. Looking at the Support section of Apple’s website, iTunes operates in 119 territories, from Anguilla all the way to Zimbabwe. Yes, iTunes Radio is initially going to release in the United States only but the fact that iTunes is seen in these territories is telling. This is especially true when you take into account that Pandora – which can be seen as a competitor – serves only in the U.S., New Zealand and Australia with locations being found only in Houston and New York City.
It’s easy to say that iTunes Radio is going to do well based off of brand name alone but I’m not sure if this is going to necessarily be the case. Apple has to understand that there are some similarities to be made to platforms like Pandora, meaning that iTunes Radio has to be unique enough for people to utilize it. I suppose only time will tell but if there’s one thing that Apple seems to know, it’s platforms that anyone, regardless of technological savvy, can tune into.
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