When it comes to maintaining a website, the easy work is done in the preliminary stages. These steps include developing blueprints and performing on-site work, ensuring that every element of a website functions as it should. There’s no denying the importance of a website to any company, as it not only serves as a branding tool but can be used to create business down the road. With that said, just because a site is well-developed doesn’t necessarily mean that it will generate results. When it comes to the more challenging aspects of website maintenance, acquiring traffic is among the highest-ranking obstacles.
It’s easy to see why building website traffic is a barrier. With considerable competition online, standing out from the crowd and seizing the attention of others can be easier said than done. Furthermore, even if a website is effective at bringing in visitors, there’s no guarantee that they will return, especially if certain elements of the website fail to perform to user expectations. One of the main reasons why a company may hire a digital marketing firm is to help kickstart their traffic that has either recently dropped or plateaued.
Here are the top 5 ways that online marketers can successfully boost website traffic, bringing in new leads and increasing the likelihood that previous visitors will return to do business again.
Invest in SEO – One of the surefire ways to build and maintain website traffic is through a solid SEO strategy. There are many ways that this can be done, especially in regard to web design. First – and we will touch on this a little later – companies should create content that’s not only properly optimized but relevant to the interests of users. Second, websites should be responsive, able to be used on different devices while providing a user experience that’s consistent throughout. These are just a few factors to consider when building an SEO strategy; in turn, website traffic will see a boost.
Create Content – Another way to bring website traffic up is with a healthy, consistent supply of content. This goes beyond SEO tactics such as the implementation of keywords and links, though. Content must be geared to users, providing them with value and the incentive to continue visiting a company’s website. It’s also worth noting that content can take on many forms. These include, but aren’t limited to, guest blog posts, infographics, and instructional videos. Websites are made and broken based on the content that they provide. Thus, a company would be wise to invest time and effort in content creation.
Use Social Media – Next, consider using social media in its various forms to help yield website traffic. Consider Facebook, Twitter, LinkedIn, and the like as third-party platforms that can be used to help direct users’ attention to your site. Consider the sheer number of users that are active on social media, too. For reference, Facebook, the largest social media platform in the world, boasts over 2.7 billion monthly active users. Many of these individuals may find the social media posts and ads that companies provide relevant to what interests them. Each social media platform is different, meaning that strategies must be tailored accordingly.
Get Involved in Online Communities – Sometimes it’s the best policy to reach out to others directly. This is why it may benefit companies to get involved in online communities, which can be seen on platforms ranging from LinkedIn to Reddit and beyond. These are designed to bring together like-minded individuals so that they can discuss topics, explore problems, and discover solutions. In terms of LinkedIn, there are several groups where professionals network and share ideas. If a company provides a solution to a problem that a group is witnessing, it can go a long way in boosting website traffic.
Utilize Other Online Marketing Tactics – There are other marketing tactics, beyond SEO, content creation, and social media, that can be used to help website traffic as well. For example, a new company may not have the most sophisticated branding; a marketing agency can help create designs that are visually appealing, resulting in more clicks. Another possibility is partnering with influencers that work in the same field; an influencer marketing company can assist in researching potential partners and fostering relationships with them. Examples such as these show that there are multiple opportunities to bolster website traffic in the long term.
About fishbat: fishbat is a full-service growth marketing agency located in New York. Utilizing the latest technologies and forward-thinking strategies, fishbat is able to create marketing plans that are tailor-made for specific needs and goals. The services that fishbat provides include, but aren’t limited to, social media management, search engine optimization, content marketing, email marketing, and branding. With these, businesses will be able to market directly to their audiences, increasing traffic, engagement, and ultimately, revenue.