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Website Development – from the Creative Department

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The development of a business’s website has creative guidelines that will keep the consistency of the brand throughout all design concepts. These guidelines include your brand persona, color scheme, typefaces, typography, logo, tag line, and development of images. This is the foundation for the future creation of marketing materials.

The development of a business’s website has creative guidelines that will keep the consistency of the brand throughout all design concepts. These guidelines include your brand persona, color scheme, typefaces, typography, logo, tag line, and development of images. This is the foundation for the future creation of marketing materials.

When developing a website for a company we need to know who their clientele are, along with what kind of persona the company wants to portray. This information is the foundation: it will create the whole look and feel for the company.

We then discuss logo development. Logos are extremely important. When a potential buyer sees a logo on a business’s website, they need to understand in a glance what the business is about. The first thing that people notice when they see a logo is shape, color, and language. Color also has a very important part; when people see a certain color, it creates a feeling. Picking the color and font will determine who the company’s target audience is. For example, a serif font can have a entirely different feel from a bold blocky san serif font. Also, if they are targeting young adults, we will choose bright colors with a fun typeface.

After we have developed the logo, the rest of the website development will easily fall into place. The color of the website will be one that goes well or is the same as the logo. Complementary colors are always a great choice to get someone’s attention because, since the colors are on opposite side of the color spectrum, they vibrate and clash when you look at them together.

When we nail down the color scheme, we create what is called PMS colors. This stands for Pantone matching system. This tells the printer and computer exactly what colors to use. RGB stands for red, green and blue, which are the colors that make up TV and computer screens. Your pantone color will convert to a very similar color that is under RGB for the computer use and the same goes for CMYK, (cyan, magenta, yellow and black.) which is only used for printing purposes.

Creating a sub title or headline for your company needs to be memorable and get the point across. Development of images for your business’s website will directly come from what the company is about and what their cliental will appeal to in the most effective way. Our design team mostly creates the images, although sometimes photos will be used either from the client or we can provide that for them. It is very important that they are high resolution. When a you visit a website and see vibrant high-resolution photos, you are drawn in.

The development of a business’s website is more in depth than people realize, but every detail adds up to create something big. When sticking to these creative guidelines, it will keep the consistency of the brand and in turn will have your client recognize your company.