In simplest terms, voice marketing is the process by which products and services are promoted via voice-enabled programs. Such programs can be found via smartphones, tablets, smart TVs, and contemporary automobiles, just to name a few. There are many voice-related developments in technology that have made day-to-day life easier. For example, in 2011, Apple released its virtual assistant known as Siri. Since then, it has become a common application across Apple’s line of devices.
This isn’t to say that voice-enabled technology is meant solely for consumers. Businesses have taken advantage of this technology to prosper, especially in light of current consumer behaviors. Approximately 20 percent of all online searches are done via voice. Instead of typing in a query, a user can simply speak into their device to pull up the same results. In other words, voice has become one of the recommended technologies any digital marketing company can shed light on. While a business can remain focused on its regular operations, a marketing agency will handle promotional endeavors, including those related to voice.
Voice marketing is a strategy that businesses should invest in, as it will help them reach their audiences and stay ahead of the competition. Granted, many businesses may be unfamiliar with this technology, meaning they’re less likely to implement it compared to those that are savvier on the topic at hand. With this in mind, here are a few ways to use voice marketing to yield long-term, meaningful results.
First, it’s important to understand user behavior from a voice standpoint. As any online marketing company will attest, users perform voice searches for different reasons, some more frequent than others. One of the most common reasons to perform a voice search is to search for the answer to a simple question. For example, if two people are talking about an actor that’s in the news, one person may pull up their phone to search for their latest movie role. Other common uses for voice search include but aren’t limited to searching for a product, learning more about its pros and cons, or inquiring about a business’s location to purchase said product in person.
Second, understand how voice marketing applies to all facets of a digital strategy. From email drip campaigns to branding to on-site SEO, there are various sectors where voice can play a role. On the subject of SEO, voice search has played a pivotal role in the past few years. As stated earlier, 20 percent of online searches are conducted through voice. Furthermore, it’s been estimated that this number will increase to 50 by the end of 2020. When a user performs a voice search, information ranging from business locations to the top-performing websites will be provided. This is just one example of how voice marketing plays into preexisting digital strategies.
Third, ensure that content is optimized for the purpose of voice marketing. There are a few ways that this can be done. One such possibility is to emphasize local SEO. When a user performs a voice search, they will do so with the intent of picking up results that are most relevant to their location. Case and point, if a user performs a voice search for a restaurant, the expectation is that they will come up with results that are within driving stance. Another possibility is to focus on long-tail keywords, as they’re most often used in voice search. A Long Island resident, for instance, may speak the phrase “restaurants in Suffolk County” when making dinner plans for the weekend. By focusing on natural language, content becomes that much more optimized for voice marketing.
Fourth, and finally, be mindful of technological trends. The more prevalent that voice marketing becomes, the more of an investment it should be. This logic applies to any form of tech that gains ground. Years ago, virtual reality was not considered viable for anything outside of experimental purposes, like video games. Currently, virtual reality is being focused on more as both an entertainment tool and a possible example of tech that businesses should embrace. Voice marketing shows no signs of slowing down anytime soon, but staying abreast of trends, whether they’re building momentum or decelerating, is another step that any online marketing company will recommend.
These are just a few ways to get the most out of voice marketing, as it will provide any business with a leg up on the competition. To get started, get in touch with your local digital marketing agency. They will be able to provide you more information about voice marketing, as it relates to a specific brand. From there, they will construct a strategy that covers every facet of marketing, from the language used in social media posts to the content published on various channels. Voice marketing is comprehensive, and the results will be undeniable.
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