I work for from a web marketing firm focusing on every facet of online marketing. However, our most expansive function is our capacity as a search engine optimization and social media agency. It’s the SEO piece that I would like to discuss today. We have been doing what we can for some time right now, doing SEO both for ourselves and for other clients. While we have seen good results from our SEO efforts for ourselves and the vast majority of clients, we have had one client whose rankings have completely refused to move.
by Michael Gillen
I work for from a web marketing firm focusing on every facet of online marketing. However, our most expansive function is our capacity as a search engine optimization and social media agency. It’s the SEO piece that I would like to discuss today. We have been doing what we can for some time right now, doing SEO both for ourselves and for other clients. While we have seen good results from our SEO efforts for ourselves and the vast majority of clients, we have had one client whose rankings have completely refused to move.
At first, we were in the dark about this. The keywords for which they were going were not particularly challenging; we did less work for greatly more competitive keywords with significantly better results. We would infrequently have this company rank somewhere in the 800’s (which, as you, know on Google, means you might just not rank at all). It was all very frustrating.
Then we did a tiny experiment; we developed a completely new website and copied the content from the page that we were hoping to rank. We made sure that it was seen by Google, but we did not other work to promote. After it was published, it was ranked forty the next day.
Now, Google frequently gives pages a boost when they first appear, something that people sometimes call the “Honeymoon Period.” We kept the website on the back burner until such a time that the Honeymoon Period no longer mattered. The website dropped a a tiny bit, but it was still ranking much higher than the other webpage, and more consistently.
Then we understood that the problem was with the client’s page, and not with any of our efforts. We did a bit of investigation, and installed Google Webmaster Tools to monitor their website, something which the client, for reason, wasn’t happy about. Anyway, after a few weeks of monitoring, we earned that their website was getting continuous crawl errors, something which Google looks at in a negative light. We found out their server was going down several times a week, something we never noticed, but the spiders did. We switched the customer to a different web hosting company and, within a few weeks, they were on the first page. Now, that’s a lesson on why you have to be judicious when it comes to choosing your web hosting!
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