For burgeoning businesses, Generation Z is the demographic to focus on. Also known as “Zoomers” or, more commonly, “Gen Z,” this particular generation is defined by users born between the mid-to-late 1990s to early 2010s. Where the Millennial generation ends and the Gen Z generation begins is a topic all its own, and while it’s one that can go on for quite some time, the latter’s importance to the business world can’t be overlooked. To effectively promote products and services to Gen Zers, certain social media platforms will prove more effective than others. Case and point, TikTok can be used to take your Gen Z marketing strategy to the next level. Here’s what to know about one of the most popular social platforms in the world today and, more importantly, how online marketing companies can use it to bolster their advertising efforts.
How TikTok Benefits Gen Z Marketing
Most Gen Zers are active on TikTok
The main reason why TikTok matters for Gen Z marketing efforts is that, simply put, most people born in said generation are active on the platform. For context, consider the fact that over half of all Gen Z consumers use the platform on a daily basis. Furthermore, it provides consumers with the opportunity to not only watch content but create their own. The latter is largely due to TikTok’s suite of editing options. These range from the ability to add filters to asking questions in videos, the latter of which can help with engaging users. The user-friendly nature of the platform makes it a worthwhile option for any content marketing agency to take advantage of.
It can be used for informational, as well as educational, purposes
While TikTok is commonly used for entertainment, watching short-form video content in sizable volumes, it can be just as effective as an informational vehicle for Gen Z marketing. It would seem that every generation has its own method of gathering information, specifically in regard to digital media. For the Baby Boomer generation, for example, Facebook tends to be the preferred platform. Millennials tend to focus on Snapchat and, to a lesser degree, Twitter. Gen Zers are hooked on TikTok, which makes it a viable platform for businesses to take advantage of. This reason alone speaks to the importance of this unique social networking platform.
TikTok is catered to individual needs
Another reason to use TikTok for digital marketing is the platform’s ability to craft a unique for each user. Simply launching the app from one’s mobile device will present the user with content that, based on their previous search and watch history, may be relevant to them. This is made possible due to TikTok’s “For You” page. What this does is create a personalized experience for the user, motivating them to use the social network on a more regular basis. Any digital service, be it social media-related or otherwise, must focus on the user, providing them with value. Otherwise, the service will be less likely to see continued use over time. This is where TikTok thrives and, just as importantly, why it’s a viable platform for businesses to use.
TikTok boasts a wide appeal
The success of a social media platform can be gauged based on how broad its appeal is. Fortunately, TikTok excels in this regard, as it’s able to be used across over 150 markets. Furthermore, the app is available in 75 languages spanning such regions as the United States, China, and Brazil. Such range results in the app being able to foster numerous communities based on geographic locations, languages, and of course, shared interests. Gen Zers place emphasis on inclusivity and the fact that TikTok seems to be built with this value in mind makes it all the more appealing for users in this generation.
More than anything else, TikTok is a video-first platform
Anyone that has used TikTok, whether for a few minutes or several months, will attest to the notion that it’s a video-first platform. This is integral given how users tend to prefer their content nowadays. Among Gen Zers, in particular, there is a sense of immediacy that social platforms have to meet. This is where TikTok’s seemingly endless catalog of video content comes into play, grabbing the attention of users and keeping them hooked for longer than they may have anticipated. As digital marketing agencies continue to build their content strategies, with video included, the inclusion of TikTok is a no-brainer.
About fishbat: fishbat B2B Digital Marketing Agency takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
