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Monster

Two high-value websites owned by Monster.com (artschools.com and cookingschools.com) lost a majority of their traffic due to Google penalties.
Needed to develop a strategy to increase rankings and drive traffic

Reverse engineered all changes made on the website
Identified all of the internal and external issues that were causing the penalty, including but not limited to website issues, 301 redirects, and negative links
Once the onsite SEO was improved, the fishbat content team went to work creating valuable and relevant content to reestablish rankings