Monster
SEO
Situation
- Two high-value websites owned by Monster.com (artschools.com and cookingschools.com) lost a majority of their traffic due to Google penalties.Â
- Needed to develop a strategy to increase rankings and drive traffic
Solution
- Reverse engineered all changes made on the websiteÂ
- Identified all of the internal and external issues that were causing the penalty, including but not limited to website issues, 301 redirects, and negative links
- Once the onsite SEO was improved, the fishbat content team went to work creating valuable and relevant content to reestablish rankings
Outcome
- In just 8 months, fishbat restored the majority of critical rankingsÂ
- Traffic increased significantly and revenue increased by 400%
Additional Work
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