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Situation

  • Two high-value websites owned by Monster.com (artschools.com and cookingschools.com) lost a majority of their traffic due to Google penalties. 
  • Needed to develop a strategy to increase rankings and drive traffic

Solution

  • Reverse engineered all changes made on the website 
  • Identified all of the internal and external issues that were causing the penalty, including but not limited to website issues, 301 redirects, and negative links
  • Once the onsite SEO was improved, the fishbat content team went to work creating valuable and relevant content to reestablish rankings

Outcome

  • In just 8 months, fishbat restored the majority of critical rankings 
  • Traffic increased significantly and revenue increased by 400%

Additional Work

Tastefully Plated

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