The spring is fast approaching, and for many businesses, this will call for a shift in strategy. This is especially true for the efforts put forth by companies specializing in social media management, SEO, email blast marketing, and other digital media services. Strategies that worked well during the cooler months of the year may not have the same potency months down the road. Thus, it’s important to understand how to get the most out of one’s promotional efforts, which brings us to the topic of 2021 spring marketing tips.
What are the best images to use when developing social media ads? What types of content will perform the best during this time of year? These are just a few questions that Long Island advertising agencies will be able to answer, providing businesses with the best promotional approaches during spring. For starters, here are 7 spring online marketing tips that will help budding digital strategies bloom.
Use Warmer, Vibrant Colors – When one thinks of the spring, what are some of the images that immediately come to mind? These tend to include flowers, baby animals playing, and sunshine for days. With such welcoming images in mind, a business would be wise to implement warmer, vibrant colors in their digital marketing materials. Whether it’s developing graphics for social media posts or revamping one’s website to become more seasonal, the aforementioned colors will prove inviting to inquiring users.
Refine Your Website – If the expectation is that a website will see increased traffic during the spring, the user experience should be as seamless as possible. Ensure that movement from one internal page to the next is snappy, as to keep the user’s attention. Additionally, website graphics should be as up to date as possible, with the proper branding being consistent throughout. Finally, build a website that’s mobile-friendly, able to be easily accessed on all devices. If a website is designed with ecommerce in mind, tips such as these are even more important.
Consider the Holidays – There are multiple holidays that 2021 spring marketing tips and strategies can be built around. From Earth Day to Mother’s Day and beyond, several opportunities exist to capitalize on vital days of the year. For example, during Mother’s Day, a restaurant may promote upcoming specials, enticing customers to dine in or order takeout. Perhaps a local jeweler will price their items more competitively so that shoppers will do business with them. These are just a few examples of how businesses can promote their wares during spring holidays.
Offer Spring Cleaning Shopping Opportunities – When a business attempts to sell old wares to make room for newer ones, it’s known as a “spring cleaning” event. This is a common practice during the middle of the year, especially when merchandise is cycled. There are many benefits this strategy offers. First, it allows businesses to clear out old inventory so that it doesn’t remain on shelves for long. Second, customers have the opportunity to purchase said inventory at reduced costs. For businesses that specialize in physical goods, this is a springtime marketing strategy to consider.
Host Contests – When discussing 2021 spring marketing tips, contests is another topic to explore. These are easy ways to generate traffic, especially if said contests don’t require entry fees. For marketing purposes, an entry can be done with a method as simple as signing up for a newsletter. Contests prizes can be anything from social media spotlights to bundled products delivered directly to winners’ doors. When promoted well, a contest can spark one’s competitive nature, enticing them to enter so that they may win.
Reach Out to Customers – As the spring rolls in, reach out to those that do business with you. Springtime is synonymous with positive energy and there’s no better way to harness said energy than by personally contacting customers. A message can be simple, saying “thank you” to a repeat customer. You may also wish to remind them of rewards programs, especially if their subscription is coming to a close or they haven’t signed up to begin with. Personalized outreach is among the most vital 2021 spring marketing tips to consider.
Plan for Autumn – If there’s one constant in the business world, it’s the idea that it’s never too early to plan for the future. Thus, as springtime online marketing efforts are in full swing, businesses may wish to prepare for autumn. During the fall months, holidays to target, contests to hold, and outreach efforts, just to name a few examples, will have to change. Changes can be as simple as the utilization of more fall-appropriate colors or as intricate as the creation of more seasonal content. Regardless, this is one of the best ways to maximize time during the spring.
About fishbat: fishbat is a full-service Internet marketing agency located in New York. Utilizing the latest technologies and forward-thinking strategies, fishbat is able to create marketing plans that are tailor-made for specific needs and goals. The services that fishbat provides include, but aren’t limited to, social media management, search engine optimization, content marketing, email marketing, and branding. With these, businesses will be able to market directly to their audiences, increasing traffic, engagement, and ultimately, revenue.
