Think you know the ins and outs of Facebook? Here are 3 regulations that many brands, or social media agencies that manage brands, break because they are not often enforced by Facebook.
Think you know the ins and outs of Facebook? Here are 3 regulations that many brands, or social media agencies that manage brands, break because they are not often enforced by Facebook.
1. Running prohibited contests or giveaways
You are not allowed to run contests or giveaways on the Facebook wall, or in exchange for “Liking”, commenting or sharing content; that means no giving away a free gift certificate to one random user who thumbs up your status update! Additionally, you are not allowed to notify winners through any Facebook feature. Contests on Facebook must be held on a tab.
2. Breaking Facebook’s ad guidelines by including an image or copy that has nothing (or very little) to do with the advertiser.
Have you ever seen an ad that shows ad that clearly has nothing to do with the page it is pointing to? Many of these According to Facebook’s ad guidelines, “All components of an ad, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.” Facebook does have an approval process for ads, but it is not a perfect system and suspect ads do slip through.
3. Including prohibited content on the cover photo
Believe it or not, you are not allowed to include price or purchase information, contact information intended for your “About” section, references to “Liking” or “Sharing” content, or calls to action, like “get it now” or “tell your friends.” You can read more about these guidelines here. The most common misuse case I have seen are cover photos that promote a contest or promotion and ask a fan to “Like” the page before entering.
Did you know about these 3 Facebook regulations before reading this? Which brand have you seen breaking these 3 rules?
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