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3D Fetal Photography Printer: How Certain Brands Can be Difficult to Market with Social Media

​Today I am going to the photographer at Target to get baby photos of my daughter Harlie. Plenty of people have told me that she is the most adorable baby on the face of the planet and I truly believe it. The child has been photogenic before her birth, from ultrasounds to sonograms; she is quite the baby super model. However, while reading Mashable I came across a tech-gimmick for 3d sculpture prints of an unborn fetus—What?!

Today I am going to the photographer at Target to get baby photos of my daughter Harlie. Plenty of people have told me that she is the most adorable baby on the face of the planet and I truly believe it. The child has been photogenic before her birth, from ultrasounds to sonograms; she is quite the baby super model. However, while reading Mashable I came across a tech-gimmick for 3d sculpture prints of an unborn fetus… What?!

A new service from Fasotec created what they call “Tensi no Katachi,” or “Shape of an Angel” which is now available in Tokyo. This 3D sculpture would make an interesting stocking stuffer for the expectant grandparents:

The service costs 100,000 yen, or about $1,300. A dual-resin extruder makes the baby part and the hardened amniotic part at the same time.

Clients can choose to have a 3D image captured of the baby’s entire body, or just focus on a single body part. So if you’re not ready to start the baby buzz around the office with your new full-body fetal paperweight, you can just opt for a foot or an ear.

I am supportive of new and innovative technology but I am not too sure of how I feel about this one. I remember there being a service to mold a life like mask of your own face, which is a bit strange for my taste.

How do you market a product like this? In what way can this company promote itself with such social media marketing platforms like Facebook? When millions of people spend their time on Facebook or Twitter, buying tech products or baby furniture, it is hard to sell an unborn fetal paper weight in my opinion.

Using a social media platform to sell a product is nothing new but a product like this, although interesting, seems that it might be too hard to sell.

Call New York advertising agency fishbat at 855-347-4228 for a free consultation.

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