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Facebook Acquires Instagram: What’s Changed Four Months Later?

On April 9th, 2012, Facebook acquired Instagram for $1 billion. Some heralded it as a bold move, while others called it a dumb decision (how is Instagram possibly worth $1 billion, they questioned). Many of Instagram’s users threatened to quit once Facebook had acquired it, but Instagram’s user base has been growing.

On April 9th, 2012, Facebook acquired Instagram for $1 billion. Some heralded it as a bold move, while others called it a dumb decision (how is Instagram possibly worth $1 billion, they questioned). Many of Instagram’s users threatened to quit once Facebook had acquired it, but Instagram’s user base has been growing. What has Facebook done with Instagram in the four months since they have purchased it? Instagram itself is continuing to grow, and the London Olympics have seen many popular athletes, including McKayla Maroney, using the photo app to post photographs of their journey on social media networks. More brands are also joining Instagram, but again, in my opinion this would have happened regardless of Facebook’s acquisition. However, Instagram is still on its own island, separate from Facebook. Facebook will most likely never make back the $1 billion it spent to purchase Instagram from a revenue perspective, but it should at least be taking advantage of the Instagram platform and integrate it deeper with Facebook. Instagram is doing well and so if Facebook, but what are they doing together? Not much, from what I can tell.

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