A contact page serves different purposes. Among these are learning where a company is located, from a geographic standpoint, and reaching out to said company to understand the products and services they provide. This is an essential piece of the puzzle that a New York web design agency will tirelessly work to bring together. A well-designed contact page on a website can make the difference between a lost lead and a completed sale.
To this end, it’s important to understand what goes into the construction of a contact page. What are some of the key features that it must include to be as effective as possible? For an online marketing company, for example, a contact page can help a visitor inquire about SEO, branding, and other digital services. A law firm’s success may hinge on this, as it can help them attract potential clientele in need of legal guidance. Whatever the case may be, to design a contact page that yields results, here are 5 of the essentials to keep in mind.
Simplicity – One of the most common reasons why a contact page may fail to generate leads is because it’s too complicated. Few, if any, users desire to sift through walls of text or multimedia to find the information they’re looking for. Thus, it’s in a company’s best interest to design their contact page to be as straightforward as possible. Allow the user to scroll down just enough so that they can find out where to reach a company by phone, email, fax, or any applicable method of communication. Keeping things streamlined is essential in web design; this rings true for the contact page as well.
Methods of Communication – Speaking of phone, email, and fax, it’s important to discuss methods of communication on a contact page. Simply put, it’s recommended that a company be reachable through various means, traditional and digital alike. These go far beyond phone and email, too. Social media has proven itself as a communication tool in its own right. Users can look up and follow certain companies on social media, but they also can reach out to them on Facebook, Twitter, and Instagram, just to name a few platforms. From phone numbers to social media handles, a contact page should illustrate that a company is accessible in various ways.
FAQ – It’s common for a user to go to a contact page to ask a question that has already been answered. Simply put, if a user has a concern, there’s a strong chance they aren’t the first. A contact page should be able to direct a user to an FAQ section, providing them with more information before they take it upon themselves to reach out directly. An FAQ can provide insight into a company’s products, services, hours of operation, the ways in which they handle online data, and more. When developing a contact page, an FAQ section should be accessible from there. Not only will it provide useful information, but it can save users and companies considerable time in the long run.
Submission Form – What if a user desires to reach out to a company through digital means? The company in question may supply email information, which should be expected, but they can take matters further by implementing a submission form. This will allow a user to supply their name, contact information, and a message they would like to send. The message in question can range from an inquiry about seasonal products to thoughtful praise about the positive customer service experience they had. This will require more effort on the part of the web designer, but when it’s implemented, it will provide a significant boost to the website’s overall value.
Call-to-Action – Even with different methods of communication in place, a user may not be motivated to reach out. This is where a company’s call-to-action can come into play, encouraging a user to complete a certain action to receive information or assistance. Keep in mind that a CTA can take on many forms. For example, a CTA may instruct a user to provide their email so that they can sign up for a newsletter, keeping them informed on a company’s news, deals, and the like. A CTA can be the difference-maker when it comes to acquiring new business, so implementing it into a contact page is an effort worthy of the results.
About fishbat: fishbat is a full-service email marketing agency located in New York. Utilizing the latest technologies and forward-thinking strategies, fishbat is able to create marketing plans that are tailor-made for specific needs and goals. The services that fishbat provides include, but aren’t limited to, social media management, search engine optimization, content marketing, email marketing, and branding. With these, businesses will be able to market directly to their audiences, increasing traffic, engagement, and ultimately, revenue.
