Coming out of COVID, from a business standpoint, requires the utmost care and mindfulness. This is especially true when regarding the services of a digital marketing company, which run the gamut from social media management to website development to search engine optimization. When it comes to the latter, there is much to know about post-COVID endeavors. SEO may not be an exact science, but the ability to rank for specific keywords is more within reach than it appears.
With this in mind, it’s important to understand how to tackle post-COVID SEO efforts. Now that the world is slowly shifting back to a more traditional work schedule, businesses should be proactive with their promotional efforts. Any Internet marketing company will agree, as said efforts will help businesses keep up with the rapid nature of competition. For the purpose of prominent rankings in search engine results, as well as overall business growth, here are 5 tips to consider following COVID.
Perform Keyword Research
One of the ways to succeed in SEO is by understanding what’s trending. Consider what the target audience is searching for, whether it’s in relation to information they’d like to learn more about or a product they’re curious to buy, just to name a few examples. This will help with keyword research, which any SEO agency will use to find terms that they can build content and campaigns around. Now that the business world is shifting back to normalcy, keyword research is as important as ever, if not more so. Start with a modest pool of keywords before expanding to include other relevant terms.
Develop Content that Builds Trust
When it comes to notable marketing shifts during COVID, content was a standout. Instead of users being fed promotional language, they were inundated with information that put their needs first. If a user wanted to learn about home remedies, they could read a recipe or look up a how-to video on YouTube. Among other results, such content builds trust, so it would be prudent to follow this trend in a post-COVID world. SEO is built upon several pillars and to say that content is important to the overall structure would be an understatement. Furthermore, search engines take to content like fish take to water. To simply discredit content, especially in terms of SEO growth, would be an oversight.
Use SEO to Establish Authority
Needless to say, audiences will do business with those that they can trust. For example, if an individual were to purchase a micro SD card, they would most likely look to brands such as SanDisk or Samsung; they would be the trusted authorities in this field. SEO can be used to build authority for companies, too. SEO goes beyond the content that companies develop, too. When a user leaves a review on a product page, it enhances the company’s reputation, as it indicates a positive track record. Search engines will take notice of this activity, too. The longer that this activity is sustained, the more that SEO will be built over the course of time.
Repurpose Older Content if Applicable
Another way to succeed in SEO during a post-COVID world is by reusing older content. This isn’t to say that it should be copied and pasted with few to no changes, however. For the uninitiated, this can lead to sizable penalties on the SEO front. Depending on the content in question, it may be repurposed in order to create entirely new material. Case and point, if an evergreen blog post was published on a company’s website, its information may be useful when developing a whitepaper or case study. Not only does this save time, but it provides a business’ audience with additional value. Smart use of older material can lead to significant SEO gains.
Stay Consistent with SEO Efforts
Despite the negative impact of COVID on business, SEO has remained one of the most important marketing services. One of the reasons for this was that Internet use was high, meaning that search performance reflected this. Users took the time to search for information, and the more that specific links were clicked, the more prominent these links would be in search results. SEO agencies have stressed maintaining their efforts during COVID and the same discipline applies thereafter. Keyword research, content creation – these endeavors and more should be maintained to ensure SEO results.
By following these tips, businesses will be able to better keep up with their SEO efforts following COVID. For a better understanding of best SEO practices, consult your local digital marketing company. They will be able to determine the best terms to focus on, develop content that encompasses said terms, and follow through with website optimization to ensure the utmost visibility in search engine results. SEO is a long-term practice but the results will be worth the effort.