Over the weekend a lot of stats started to trickle out about the relatively new social media site Pinterest. Pinterest allows users to “pin” photos or videos to boards that have a theme. For example, you can visit Pinterest right now and type “wedding dresses” into the search bar to find tons of boards dedicated to that particular theme. This is where the demographic of the average Pinterest user starts to peek its head out.
Over the weekend a lot of stats started to trickle out about the relatively new social media site Pinterest. Pinterest allows users to “pin” photos or videos to boards that have a theme. For example, you can visit Pinterest right now and type “wedding dresses” into the search bar to find tons of boards dedicated to that particular theme. This is where the demographic of the average Pinterest user starts to peek its head out.
Almost 70% of Pinterest users are women. If you are a brand looking to engage women in social media you can’t disregard Pinterest as a viable platform for furthering the development of your brand. 28.1% of Pinterest users make $100,000 or more each year, so the users you are reaching will be able to buy whatever it is that you are trying to sell.
A great case study on the power of Pinterest is shown in the traffic being driven to the websites of women’s magazines. Pinterest is currently the top social media referrer for MarthaStewart.com and is one of the top referrers for other magazine websites such as Country Living and Cooking Light.
If your brand needs to reach women there is currently no better place to foster engagement than Pinterest. Keep in mind, the boards you manage should not only be focused on your brand. In order to maximize the engagement you want to include photos and videos from outside of your brand, but which represent what your brand is about and what inspires you as a company. Pinterest is still small when compared to the user base of the social media giants, but if you get your brand on there now you may reap the rewards very soon.
Please call fishbat Social Media Marketing Company at 855-347-4228 to receive a free quote.
