Facebook’s open graph API has ushered in a new phase of social sharing. This feature is incredible for developers, but not necessarily for users. Instead of opting into a share, you have to opt out. This new breed of apps blocks users from accessing content unless they “allow” the app on their profile. For some of the less Facebook-savvy crowd, this means getting suckered into allowing an app to access their personal information and posting on their behalf. The most popular forms of this are the “social” reader or viewer apps, like the Huffington Post and Socialcam.
Facebook’s open graph API has ushered in a new phase of social sharing. This feature is incredible for developers, but not necessarily for users. Instead of opting into a share, you have to opt out. This new breed of apps blocks users from accessing content unless they “allow” the app on their profile. For some of the less Facebook-savvy crowd, this means getting suckered into allowing an app to access their personal information and posting on their behalf. The most popular forms of this are the “social” reader or viewer apps, like the Huffington Post and Socialcam.
If you are active on Facebook, you have most likely seen one of your friends using these kinds of apps (or you use them yourself). The most common issue that users run into is that they are not aware that each object they view through the app created a news feed story. There are stories abound from people who have seen their friends reading or viewing questionable content. Most of these instances can be laughed off, but imagine a guy reading an article about how to propose to his girlfriend and it shows up on her news feed.
Most people don’t want to share everything they do online, just the things that matter to them. News came out earlier this month that social sharing apps have been leaking users. As more and more people realize how social sharing apps operate, I predict usage will stagnate.
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