Earlier this week, on July 31, the social bookmarking site Digg re-launched its website, going back to the designation v1. Digg was purchased by Betaworks on July 12, 2012, so the turnaround on the new site is pretty amazing. According to their blog, Digg seems pretty confident with their new and improved site, “with this launch, we’re taking the first step towards (re)making Digg the best place to find, read and share the most interesting and talked about stories on the Internet.”
Earlier this week, on July 31, the social bookmarking site Digg re-launched its website, going back to the designation v1. Digg was purchased by Betaworks on July 12, 2012, so the turnaround on the new site is pretty amazing. According to their blog, Digg seems pretty confident with their new and improved site, “with this launch, we’re taking the first step towards (re)making Digg the best place to find, read and share the most interesting and talked about stories on the Internet.”
The new site redesign seems to be garnering much more positive responses than their previous redesign in 2010, which was panned by its user base. Digg never recovered from that event, which led to a consistent decline in traffic. The new site is more visually appealing, with large images and simple text descriptions. Compared to Reddit, Digg is more user-friendly. In the upcoming weeks, Digg plans to launch more features, including social personalization features of news stories, a new commenting platform, more mobile app updates, improved data visualization on trending stories, and an open API for developers.
Will Digg be able to make a comeback? It was founded in 2004, before the proliferation of Web 2.0 and the rise of the digital marketing agency. Given that the current version of the website does not have all of its features implemented yet, it may be too early to tell. There is more competition these days, and most individuals do not need more than one source for news discovery and aggregation. Reddit has taken over the top spot, and social media networks like LinkedIn, Twitter and Facebook all contain news sharing features or apps. Digg must not only work to increase its user base, but also to keep these users coming back day after day.
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