Following a recent story from ReadWrite detailing Mark Cuban’s movement away from Facebook, online marketing company fishbat releases statement regarding the need for brands to create a strategic social media marketing plan around several social media channels for maximum effect and flexibility.
Following a recent story from ReadWrite detailing Mark Cuban’s movement away from Facebook, online marketing company fishbat releases statement regarding the need for brands to create a strategic social media marketing plan around several social media channels for maximum effect and flexibility.
On November 30, 2012, the online marketing company, fishbat, responds to the news that Mark Cuban was moving his Mavericks and 70 more companies away from Facebook. fishbat emphasizes the importance of creating a strategic online marketing plan utilizing a multitude of social media platforms to maximize effect and reach fans.
According to Dan Lyons, Editor-in-Chief of ReadWrite, “Cuban and other corporate Facebook members are howling because new rules on the social network make it harder for brands to reach people without spending big money on sponsored posts.” The article reports that this and Cuban’s belief that “it’s a reflection of [Facebook’s] overall design and strategy weakness,” has Cuban focusing the Mavericks and his other companies on other social media outlets, like Twitter, Tumblr, and the new MySpace.
Lyon also reports that “Facebook insists it isn’t choking off reach as a way to push brands to spend more on sponsored posts.” According to Facebook, they constantly work to improve its algorithm, called EdgeRank, to make it more effective and the most recent update’s “goal was simply to cut down on spam in people’s news feed.”
Nick Renna, fishbat’s Social Media Strategy Manager, weighs in by saying “The number of social media platforms are increasing and the value a brand gets from one outlet will be different from the value garnered from another. It is important to be strategic. Incorporate a mix of social media campaigns in your online marketing plan to achieve the desired effect of reaching your fans and maximize your online marketing success.”
“Brands need to be strategic,” Renna continues. “Abandoning social media is not the answer. It is essential to develop an online marketing strategy that reaches your fans through a mix of social media. Strategically creating unique and valuable content will also help you to maximize your brand’s success online. A good post that provides value to your fans will not go unnoticed.”
fishbat, Inc. is a full service social media agency. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and build up your corporate image.
