After a report from The Drum interviewing various social media experts on video’s contribution to online marketing, social media agency fishbat offers a response, stating that -Video will never replace good content.’
After a report from The Drum interviewing various social media experts on video’s contribution to online marketing, social media agency fishbat offers a response, stating that -Video will never replace good content.’
On March 12, 2013, award-winning social media agency fishbat, Inc. issues a comment about video production and its impact on the social media industry.
According to The Drum, Socialbakers CEO Jan Rezab said that, due to their massive popularity, content shared on social media platforms like Facebook and YouTube “increases exposure massively.”
“Video can also be resource effective in terms of solving a complex
problem visually,” said Rezab. “It’s an opportunity to give customers answers in a concise constructive and graphic way. Especially if you have a large amount of customer service queries all relating to the same problem.”
The Drum’s interview with Jim Coleman from “We Are Social” depicts video and graphics as a more influential tool than text. According to Coleman, “Visual content is now much more important in Facebook posts because of the way that the Facebook algorithm has changed. Images are now ranked higher, with Facebook [prioritizing] visual content over text. While we will have previously mixed content schedules fairly equally between text and video, the latter is now a much heavier focus.” Coleman added that recent platforms such as Twitter’s new Vine project are making video “more accessible” to existing social media infrastructures.
“Video will never replace good content,” comments fishbat CEO Clay Darrohn. “While images and video have become a stronger component of social media marketing, good content will always be held in the highest graces of search engine bots, especially those of Google.”
Darrohn commented that videos found on YouTube and created with apps like Vine add to the originality of good content. “There is still the strong presence of text that even videos cannot bypass – we still use tagging and descriptions for SEO and navigation purposes. While text might appear to be taking a side-step, it is more important than ever to have great content to coexist with your -Harlem Shake’ videos.”
fishbat, Inc. is a full service social media agency. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.
