Images seem to be all the rage these days with Instagram growing like wild fire and YouTube serving as the second largest search engine to date. Pinterest however always seems to lack in any type of social media — street cred’ being labeled as a — girl’s site.’
Lucky for social media agencies that reap the benefits of Pinterest for their clientele, Pinterest is now capable of producing data that measures traffic and analytics. Pinterest Web Analytics is a tool that will allow businesses to see how many visitors the content-sharing service is referring to their sites.
According to Pinterest’s website, the first feature, which shows data on how many people have pinned from a site, the number of views each pin has, and how many users have visited a site from Pinterest, is available for free today for companies with a verified Web site – meaning, if you’re Pinterest is a ghost town, don’t bother.
Why is Pinterest Web Analytics important?
Like anything else social media related, businesses need a form of measurement to value any type of social media activity. From Twitter to Google Analytics, traffic data expresses a value of worth for your brand. Most online marketing companies will produce a monthly report on your social activity to give you an idea of what is trending with your fan base.
Such analytics like Google will give you the overall run down as far as traffic but data pulled directly from Pinterest will show your client just how well their brand is performing on that particular site.
You can measure tweets, likes and views; why not pins? Data like this can help your brand gain focus on the types of content that matters on current social media platforms.
But does Pinning really matter?
Absolutely. No matter what platform you use, there is potential for activity that could generate revenue. Just because you never use the 5/16 socket, doesn’t mean you never will. Utilizing Pinterest’s visual presentation will only help your brand.
If you haven’t installed Google Analytics or are not using any type of analytics program, you brand might be in danger of losing social media value.
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