On Tuesday, May 15th Likeable Media held their second annual social media conference, LikeableU. This year’s event was held at the Desmond Tutu Center in New York City and featured many speakers such as Peter Shankman, Jeff Pulver and Jeffrey Hayzlett, and representatives from brands such as Red Mango and American Express. Here is one takeaway from each session I attended.
On Tuesday, May 15th Likeable Media held their second annual social media conference, LikeableU. This year’s event was held at the Desmond Tutu Center in New York City and featured many speakers such as Peter Shankman, Jeff Pulver and Jeffrey Hayzlett, and representatives from brands such as Red Mango and American Express. Here is one takeaway from each session I attended.
9:00 Kickoff
Dave announces Likeable Community College (for current or aspiring community managers) and Likeable Local (for companies in specific verticals, like dentistry), as well as international agency partnerships with Likeable Tú and Likeable Instanbul. Interesting fact: Turkey has the 6th largest population of Facebook users.
9:30 The Social Entrepreneur
A tip from Lauren Applewick, Brand Director at Shelby, on how to run a viral campaign as a start-up: Start with a budget of zero! Read about their Project G.O.A.T.S campaign at SXSW.
10:00 How to have a Conversation with a Million People at Once
You cannot afford to lose a customer through poor customer service. Even if you don’t respond to every mention of your brand, customer service should be a top priority.
10:30 Peter Shankman Keynote
Advice for social media experts: You shouldn’t have to tell other people how good you are – other people should be doing this for you.
11:15 Talking Fashion: Socializing the Shopping Experience Online
The Bonobos ‘ninja’ customer service team goes above and beyond to smash customer expectations, not just to meet them.
11:45 Social Media and Cultural Arts
MOMA features fan-submitted pictures on their website and Flickr. Their Marina Abramovic interactive exhibition went viral; people started to create their own Tumblr blogs based on the pictures taken from the exhibition!
12:15 Aliza Licht Keynote
Brands evangelists of @dkny will answer other peoples’ questions for them!
2:00 Jeff Pulver Keynote
Leave digital breadcrumbs. Not only the famous and infamous will be etched in history anymore.
2:45 Social Media Is Not Marketing – Daniel Kim, Founder of Red Mango
Photos are more engaging than text. Many people know this, but still don’t apply this knowledge properly or frequently enough.
3:15 The Million Dollar Metric: Driving ROI
Make sure you include proper incentives: First, best or only?
3:45 Reggie Bradford
Community manager analogy: No one is impressed with the win-loss record of the referee.
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