We’ve all seen them. Perhaps we’ve been prompted by various advertisements or accidentally stumbled upon them. Either way, most people have found themselves in the midst of a business fair at one point or another. What is the value of these fairs? Do they actually make a difference for the company? Or are business fairs just a way for greedy people to collect free pens and businesses to waste time?
We’ve all seen them. Perhaps we’ve been prompted by various advertisements or accidentally stumbled upon them. Either way, most people have found themselves in the midst of a business fair at one point or another. What is the value of these fairs? Do they actually make a difference for the company? Or are business fairs just a way for greedy people to collect free pens and businesses to waste time?
Local libraries and, more often times, colleges are home to these kinds of fairs; the kind where a large, once open space is riddled with table after table, voices carrying through the room as though some sort of celebration is going on. While the hustle and bustle can be exciting for some, the happenings are not of the celebratory fashion, rather a way for small or local businesses to gain trusting customers and clientele.
Most prominent at these fairs is the cluster of free junk tossed on top of tables as means of luring people in, then once there, as people pick through a pile of pencils, businesses have the chance to explain what they’re all about. While business fairs provide great advertising, are people truly interested in learning about the newest opportunities in their community or are they more excited about the tables full of free pens, cup holders, and Frisbees?
Thankfully, for businesses eager to thrive, the internet provides a valuable source for networking and advertising without the tiresome bore of standing all day at a business fair. Social networking sites like Twitter, Facebook, and LinkedIn are like free advertising for your businesses. If businesses are considering a more serious route to truly promote their business social media marketing companies are readily available to help put together streamlined, creative, user friendly websites, help come up with promotional ideas, and crop up keywords to better advertise businesses. Millions of people use the internet each day. The likelihood of someone noticing your business online is exponentially higher than someone noticing your business at a business fair.
Although a business fair can certainly be valuable, about half of the people roaming around are not truly interested in getting involved with any of the businesses. It would be difficult for a car company at a business fair to convince somebody to buy their products when most people simply rode there on a retro bike eager to pocket free stuff. Overall, local businesses need to collectively work at discovering the opportunities that allow them to thrive. While yes, it’s exciting and important to put yourself out there in the local community, the World Wide Web additionally offers so much more. Instead of putting company names on pen caps to attract attention, today these businesses have the option to catch the eye with attention-grabbing websites instead.
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