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Should Social Media Skills Be Required for all MBA Students?

​It makes sense that anyone who wants to go into marketing should have at least a basic understanding of social media, but is it a skill that every businessperson should have? Michael Kempner, head of the PR firm MWW (which I applied to but didn’t hire me, so I’m not bitter at all), said that he feels that social media should be required for all MBA students.

It makes sense that anyone who wants to go into marketing should have at least a basic understanding of social media, but is it a skill that every businessperson should have? Michael Kempner, head of the PR firm MWW (which I applied to but didn’t hire me, so I’m not bitter at all), said that he feels that social media should be required for all MBA students.

At first, this seemed to be somebody working in social media making a bigger deal of it than it should be the sort of self-aggrandizement we’re all guilty of when it comes to our careers. However, as I thought more and more about, I found myself asking whether social media really is that transformative of a medium. And, as I started thinking about it, the more I thought that it might just be.

I know that I could also have drunk the Kool-Aid, as I work for a social media marketing company as well. However, when you actually analyze the uses of social media and their effect on society, I think you’ll agree with me. Based on this, mastering social media should be important for every business (even the farming community), and here’s why:

  • Businesses need social media for internal communications as well: if you can’t talk with your employees, you can’t do anything. Social media is a great way to work out new ideas with employees in a way that can be easily seen and understood while still recorded. Imagine instead of having people read the minutes, they can see them as they’re written out?
  • Social media shortens the time for everything: every business person needs to be cognizant of the effects any action will have the press. With social media at our disposal, this effect is heightened; we don’t have the luxury of deadlines or bylines. Everything is immediate and anonymous.
  • Social media advertising is big, and getting bigger: as social media continues to mature, people are using it more and more for marketing. While marketing is not the only part of business, without it you can’t sell anything, so if you’re not on top of marketing trends, there’s nothing you can do with your company.

What are your thoughts on the topic? Do you feel that social media really is that big of a deal, or is it just much ado about not much?

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