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How to Market to Generation Z

May 24, 2019, 9:00 AM

Many brands assume that because their current marketing tends to fail to capture Gen Z in a meaningful way, that marketing to Generation Z, also known as the iGeneration, is not a worthwhile endeavor. However, this could not be further from the truth. How do you update your marketing strategy to attract the iGeneration and improve your…

Can This Parallel Tracking AdWords Update Help Reduce Lost Visits to Your Website?

May 17, 2019, 11:11 AM

You probably deal with traffic every day, in some form or another. While traffic during your morning commute might be a cause of stress and frustration, traffic to your brand’s website shouldn’t be! Thankfully, the team at Google has implemented an AdWords update, called parallel tracking, designed to load your landing page more quickly.

How to Advertise Your Business on LinkedIn

May 10, 2019, 11:02 AM

LinkedIn is known as the professional social network, specifically designed for users to build connections for work and further their careers. While many users take advantage of features which display work history, find freelance gigs, and apply for jobs, LinkedIn is also a powerful tool for businesses. With the proper audience and…

What Is Technical SEO and Why Is It Important?

May 3, 2019, 3:57 PM

Technical SEO (Search Engine Optimization) is the practice of ensuring that your website is in line with search engine algorithms and guidelines. That way, the pages of your site can be indexed and rank for the keyword searches you are targeting.

How to Run Conversion Campaigns on Pinterest

Apr 26, 2019, 12:00 PM

Did you know that Pinterest allows you to run conversion campaigns?! With over 100 million active users and low levels of competition, it’s a great opportunity for marketers to introduce another layer to their ad strategy.

The New Newsletter: How to Use Facebook Messenger for Your Business

Apr 19, 2019, 12:00 PM

There’s a lot of talk around messaging chat bots these days. But don’t worry, this isn’t another one of those “bots will take the place of all your human employees and skyrocket your revenue overnight!!!!” posts. Instead, we’re going to take a realistic look at chatbots, specifically how to use Facebook Messenger for your business.

How to Use YouTube for Social Media Marketing

Apr 12, 2019, 12:00 PM

When companies are developing their social media marketing plans, they often focus on the major players, mainly Facebook and Instagram, and maybe Twitter or LinkedIn. However, YouTube ads and videos are powerful ways to grow your brand reach and attract potential customers. In fact, YouTube has over 1 billion highly engaged users who…

Social Media Contests for Small Businesses: Tips to Grow Your Following and Increase Engagement

Apr 5, 2019, 12:00 PM

Every business is looking for ways to increase their customer base, and a great way to do this is by spending time in the same places that your customers do. In this day and age, that's on social media. There are many different social media engagement strategies you can try, and a tried-and-true tool is running social media contests for…

Black Hat SEO Techniques: What They Are and Why You Should Avoid Them

Mar 29, 2019, 10:30 PM

Black hat SEO techniques may yield quick results but could come at a tremendous expense. Read more about these popular but potentially harmful techniques.

Online Reputation Management: How to Use Content to Build Your Brand Name

Mar 22, 2019, 4:11 PM

Every business needs customers. Customers, on the other hand, tend to only want to deal with companies they trust – those that provide the best products and/or services, with a proven track record, good reviews, and a solid reputation.