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Okay Class, Take Your Smartphones Out: Top Hat Monocle’s Classroom Innovation

Oct 30, 2012, 7:44 PM

​If you think it is okay to make fun of Canadians, you might want to reconsider. A Toronto based startup has developed an in-class response system where students use smartphones, tablets and laptops as their means to interact with the teacher.

Paying Yourself For Advertising

Oct 28, 2012, 7:25 PM

​The way that a website generates money is simple, and like every other product or service you are essentially providing value for more than it costs to generate. In this case that value is exposure and your customers are the advertisers. Through hard work…

The Death of PPC? Why Google and PPC Shouldn’t Go Together

Oct 25, 2012, 7:31 PM

​Right now, Google is in a bit of a tight spot now that their earnings have been leaked and their stocks are down almost 10%. The major cause of the slowdown was a decrease in their core business, pay per click, which has decreased in profitability…

You Can Recycle - and Get Paid for - Your Computer's Extra Power with CPUsage

Oct 24, 2012, 7:50 PM

There’s a new kind of collaboration going on known as the sharing economy, or collaborative consumption movement. Courtesy of startups like Airbnb and TaskRabbit, sharing your car and divvying up your chores has become a trend. But did you know you can…

Is Twitter Protecting Users from Hate Groups or Violating Free Speech?

Oct 23, 2012, 7:40 PM

​In a recent post on TechCrunch, Twitter was reported to have used their country-to-country blocking powers for the first time. The popular social media platform, at the request of local authorities, acted on a request to deactivate a Neo-Nazi Twitter…

Content Spotlight

Press Release Week Part Two: Social Media, or, Market Segmentation for Fun and Profit

Dec 28, 2011, 10:16 AM

​Now that we’re underway with press release week, I figured we could talk about what everybody is talking about already: social media. Well, we’re talking about it (but we are a social media agency) Like it or not, the social media revolution has touched…

Press Release Week Part One: Search Engine Optimization, or, Web Marketing FTW!

Dec 26, 2011, 11:02 AM

​Here at fishbat we're kicking off our first theme week with one of favorite internet marketing topics: press releases! Everybody writes press releases, but how many people actually read them? Chances are if you’re using your press releases just to get…