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How Social Media Can Help You Floss Regularly

Nov 25, 2012, 8:32 PM

​I know I should be flossing daily. The dentist is counting on me to follow this seemingly simple direction. Yet, I don’t do it. (Don’t tell!) Habits are hard to start and even harder to keep. Remember all those New Year’s resolutions? Sigh... Instead of…

Social Media: Then and Now

Nov 24, 2012, 8:35 PM

​Are you like me, over 50 and still learning the benefits of social media? Are you afraid you are making grave mistakes when you hit the SEND button? Knowing how to use social media effectively without making mistakes can make or break the future of your…

Social Media Food Fight! Social Media Topics to Throw Around the Table

Nov 22, 2012, 8:45 PM

​Turkey day is upon us and like most family functions there is more than just pumpkin pie and vegetarian stuffing for this overrated holiday. Like any holiday, family fights are served at the holiday dinner table as much as the cranberry sauce. Whether it…

Is Text Message Marketing EVER a Good Idea?

Nov 21, 2012, 9:01 PM

​Today I came across a press release that suggested that a doctor trying to reach their patients should avoid all other forms of marketing and should instead embrace text message marketing. The release rightly lists the failures of direct mail and…

Long Island Power Authority’s Social Media Disaster

Nov 20, 2012, 8:52 PM

​Hurricane Sandy devastated the East Coast two weeks ago, with New Jersey and Long Island hit especially hard. I live on Long Island, so I have had a front row seat to see what happened and, more importantly, how the restoration has been occurring.

Content Spotlight

Press Release Week Part Two: Social Media, or, Market Segmentation for Fun and Profit

Dec 28, 2011, 10:16 AM

​Now that we’re underway with press release week, I figured we could talk about what everybody is talking about already: social media. Well, we’re talking about it (but we are a social media agency) Like it or not, the social media revolution has touched…

Press Release Week Part One: Search Engine Optimization, or, Web Marketing FTW!

Dec 26, 2011, 11:02 AM

​Here at fishbat we're kicking off our first theme week with one of favorite internet marketing topics: press releases! Everybody writes press releases, but how many people actually read them? Chances are if you’re using your press releases just to get…